Consumers are spending increasingly more time on an expanded range of diverse digital activities. It is undisputed that internet accessibility, mobile technology, and digital innovations are redefining consumers’ every interaction and will continue to enable and disrupt many aspects of consumers’ lifestyles well into the future.
The kyu Collective has announced that it has acquired a majority stake in six-year-old independent digital marketing services company Kepler Group. Kyu will inherit the Kepler Intelligence Platform, a tool that automates the media buying process from ad creation to targeting.
The total US ad market has grown by 10.8% in January 2018, driven by ad spend in national television and digital platforms.
A summary of the most exciting recent news in online video in the U.S., U.S.-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.
A summary of the most exciting recent news in online video in the U.S., U.S.-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.
Entravision is buying digital advertising company Headway. The transaction has been financed by cash on hand and is expected to close in the early second quarter, Esteban Lopez Blanco, Entravision’s Chief Strategy Officer, tells Portada.
Facebook recently agreed to an audit of the information it provides to marketers and announced new and improved measurement tools for reachability. While the announcement was welcome in the industry, it seemed overdue to some. Just how much it will impact media plans across the board is yet to be seen. What executives at Walton Isaacson, Zubi Advertising and MBMG Media Group have to say.
Programmatic media company Headway has introduced NativeWay, the first marketplace for native ads on Spanish-language websites for the first time.
Codoon, the largest sports social platform in China, is pushing into the United States market with support from partner Taptica after closing a $50M funding round.
A summary of the most exciting recent news in online video and ad tech in the US, US-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.
Here we are again, this time with August’s latest.
Expenditure on luxury advertising will rise by 3.0% in 2016, up from 1.9% in 2015, according to Zenith’s Luxury Advertising Expenditure Forecasts second annual edition. Luxury advertisers will spend a total of US$10.9bn across the top 18 markets(including The United Stated) in 2016, up from US$10.6bn in 2015. The USA is the largest luxury ad markets, accounting for 45% of luxury adspend in 2015, according to the report.
We look at all the trends from 2016’s NewFronts, including the rise of digital ad spending and increasing importance of Hispanic audiences.
Avon’s Rebeca Ricoy speaks to Portada about the evolution of the company toward digital platforms as well as challenges that the company faces on its path to digitalization.
We spoke to Stephen Dunbar-Johnson, The Times’s publisher for International, to discuss the preparation and strategy behind the new Spanish-language digital edition, and how it will factor into the paper’s larger global monetization goals.
What: The New York Times has launched a Spanish-language Web site to expand its reach in Spanish-speaking markets.The web site will include articles translated from English into
A summary of the most exciting recent news in advertising technology in the U.S., U.S.-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.
What: New York Times Co. has released its Q3 profits beating analysts expectations with Net income of US$9.42 million( 6 cents a share) comparing to a loss of
The Wall Street Journal is rolling out its first mobile-only product, a paid, digest-style news app that consolidates digital and reconfigures its newsroom through staff buyouts.
Univision Communications Inc. has appointed Mark Lopez executive vice president and general manager, Univision Digital, effective May 1. He will be based in Miami and report to Isaac Lee, president of news and digital for UCI and CEO of Fusion.