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Consumer Behavior

Customer Journey

New Report: 74% of Consumers Expect A Hybrid Customer Journey

The “The New Face of Local” report by Uberall & MomentFeed finds that consumers prefer a mix of online and offline experiences with a business, in a hybrid customer journey. Consumers prefer a consumer purchase journey that blends physical and digital experiences in a non-linear fashion.

Global Consumer Spending in Media

Global Consumer Spending on Media Content & Tech Surges 6.1% in 2020

Global consumer spending on media content and technology grew an estimated 6.1% to US $2.012 trillion in 2020, driven by the COVID-19 lockdown that kept consumers at home binging on multiple forms of digital entertainment as relief from the pandemic, according to new research from PQ Media®.