This week, Mexican consumers have us looking at their behavior. Here’s your summary of the most relevant consumer insight research in Latin American markets. If you’re trying to keep up with the latest happenings, this is your one-stop shop. Check out the previous Latam Consumer Insights Roundup here.
- A consumer insights survey by in-Store Media has found that Mexican consumers choose brands that take responsibility for the environment. For 62% of respondents, it’s important to shop at stores that take ecological action to any extent. Globally, 70% of consumers are willing to pay up to 35% more for earth-friendly products, and 57% would be willing to adopt ecologic behavior.
- According to IDC Mexico, 35% of Mexican consumers use a ride-hailing app such as Uber at least once a week. Similarly, 29% do so four times a week, and 11% use this service almost every day. The company also found that 60% of respondents had over two mobility apps installed in their smartphones. Moreover, 77% of users prefer to use cash as their payment method.
- Nielsen‘s data shows that 49% of Latin American consumers feel positive about their financial situation even though certain groups feel like their on “survival mode”. Among Nielsen’s findings, 63% of Latin American women believe a store’s location is a very important purchase driver. Also, 11% of Latin Americans have used an online supermarket, while 43% are willing to try. Interestingly, 42% said they love to try new things. As we could expect from this, 49% are more willing to choose new brands than five years ago.
- Household Purchase Intent in Brazil has reached 97.1 points in January according to the Brazilian Commerce, Services and Tourism Confederation, up 1.2% since 2019. Over 34% of Brazilians think this is a good time to purchase durable goods, up 2% since last year.