Digital Behavior, Alcohol Consumption, and More Latam Consumer Insights


This week, digital behavior in Latin America and alcohol consumer insights in Mexico. Here’s your summary of the most relevant consumer insight research in Latin American markets. If you’re trying to keep up with the latest happenings, this is your one-stop shop. Check out the previous Latam Consumer Insights Roundup here



  • Comscore and Shareablee have found that the Argentinian online population spends the most time on social media. According to the study, they use social networks, blogs, and messengers for 1 hour and 33 minutes every day on average. The top 5 categories for Argentinians are social networks, entertainment, services, retail and news/information.


  • According to research by IPSOS Peru, Peruvians’ favorite devices are smartphones and computers. Around 88% of Peruvian internet users have a connection at home; 42% at work, 14% at school, and 11% while riding public transportation. Over 40% consume video, music, and TV/movie streaming.


  • According to In-Store Media Mexico, 60% of Mexican consumers buy wine in the holiday season. Most wine consumers (62%) are between 18-35 years old, 56% are married, 77% work, and 58% are women. The most important decision factor is the brand, and the most-consumed brands are Concha y Toro, Las Moras and Pata Negra.


  • Alcohol consumption has increased by 10% among Mexicans above 20 years old in six years, from 53% to 63%, according to a survey by Inegi. Also, 50% of women surveyed drink alcohol often, up from 41% in 2012.