Marketers Still Don’t Understand Moms, Americans Choose Hotels Over Relatives’ Homes and More Consumer Insights

Marketers still don’t understand moms, americans choose hotels over relatives’ homes… A summary of the most relevant consumer insight research in the U.S. and U.S. Hispanic markets. If you’re trying to keep up with the latest happenings, this is your one-stop shop. Check out the previous consumer insights roundup here.

 

  • A survey by Global Web Index has found that the majority of online mothers believe marketers fail to understand them. The study shows that 56% of mothers keep up with the latest fashion trends, 53% are workers, and 15% are likely to do social work for their community.

     

    • Deloitte has released its annual global healthcare consumer survey, and found that 49% of American consumers said they would likely take advantage of a tool that allows them to directly compare pricing between providers.  In addition, 53% of U.S. consumers said they would likely use tools that allow them to compare quality and satisfaction scores, and 50% said they would likely examine data on safety and effectiveness for certain medications or treatments, according to the survey.

     

    • An estimated 192 million U.S. consumers (or 70% of Americans ages 13 to 64) play games, according to a new Consumer Technology Association (CTA) study. More than 60% of gamers now play games with or against others online, including 40% with or against people they don’t know, the study finds. In addition, 77% of gamers think video games will be more social in the next five years.

     

    • The National Retail Federation has announced that shoppers spent an average 361.90 dollars on holiday items during the five-day Thanksgiving weekend, up 16% from the same period last year. Of the total, 257.33 dollars, or 71%, was specifically spent on gifts. Top gift purchases over the weekend included apparel (bought by 58% of those surveyed), toys (33%), electronics (31%), books/music/movies/video games (28%) and gift cards (27%).

     

    • A survey by Trivago of over 1,000 Americans about their lodging preferences during the holidays revealed that only half (49%) of holiday travelers would rather stay with relatives or friends than stay at a hotel. About four in ten (42%) said they choose a local hotel, and one-quarter of consumers said their “ideal hotel” for the holidays is a rental or alternative accommodation. Nearly one in five (19%) say they’d prefer to drive back to their own home rather than stay with relatives or pay for a hotel.