We talked to Adsmovil’s Alberto Pardo about the main challenges and recommendations to reach Hispanics effectively through mobile. Hispanics are a hugely important part of the U.S. population, and communicating successfully with them demands a holistic understanding of the consumer’s identity and behavior.
Portada presents the highest level unit in Portada’s Council System: its Council of the Americas, a group of highly regarded C-level executives that share their enthusiasm for Marketing, Tech, and Media.
Adcolony has positioned itself as the world’s second-largest mobile video in the world; it occupies the first place in the Mobile Seller Trust Index, as one of the most reliable mobile advertising at the global level.
Last week we asked major brand and agency executives about their plans and expectations for 2017. This week, we interviewed top media executives. Read about the the priorities for Jeffery Liberman, COO, Entravision; Laura Molen, EVP Lifestyle and Hispanic Advertising Sales Group, NBCUniversal; Alberto Pardo, CEO, Adsmovil and Rafael Ubina, CEO, Batanga Media.
The crucial role of Mobile Media in Multicultural Marketing was explored during a panel moderated by Alberto Pardo, CEO and Founder of Adsmovil at Portada’s Evolving America Summit at Digital Hollywood.
The Mobile World Congress (MWC) finishes today in Barcelona, Spain, and Portada talked to several executives in the Latin space present at the MWC on
Portada interviewed Alberto Pardo, CEO of AdsMovil, about the company’s status after its agreement with Millennial Media and the creation of Millennial Media Exchange (MMX), following Millenial Media’s partnership with AppNexus. Pardo also talked to us about the state of mobile advertising in Latin America, particularly in Mexico.
Portada interviewed Alberto Pardo, CEO of AdsMovil, about the company’s status after its agreement with Millennial Media and the creation of Millennial Media Exchange (MMX), following Millenial Media’s partnership with AppNexus.
The Cisneros Group of Companies announced the creation of one of the largest ad network serving the Americas by merging the mobile business of Redmas,
The Cisneros Group of Companies announced the creation of the largest ad network serving the Americas by merging the mobile business of Redmas, Cisneros’ digital