A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Multicultural consumers right now.
- United Airlines
United Airlines has launched a global media and digital agency reviews, according to Campaign that reported the news first. Wavemaker is the airline´s media incumbent agency while Wunderman handles digital.United spent around US$31 million on measured media in the U.S. last year, according to Kantar Media.
- Rite Aid
After winning Rite Aid‘s AOR account, Havas North America will create a specialized in-house team to handle the account. Rite Aid’s will be run out of the agency’s New York office. MARC USA was the incumbent.Havas Creative, Havas Health & You, TRIPTK, Havas helia and Havas Media will all work on the account. This partnership will first kick off with an integrated marketing campaign in support of the company’s 2018-19 immunization program, beginning this fall. Rite Aid’s ad budget was US$20.5 million in 2017, according to Kantar Media.
Allstate continues its support of Latino sports and culture with title sponsorship of Alianza de Futbol’s “Sueño Alianza” program.The brand signed on as the title sponsor of Alianza de Futbol’s “Sueño Alianza” program, which provides an opportunity for young Latino soccer players across the country to be scouted by professional clubs for a shot at soccer stardom. Jonathan Gonzalez, who was found by his current club, Monterrey, at the 2013 Allstate Sueño Alianza National Showcase, will serve as the spokesman for the program.Allstate was previously Alianza de Futbol’s official insurance sponsor and a sponsor of the Mexican federation in its activities in the United States.The Alianza de Futbol announcement was part of Allstate high school launch program, to recognize the nation’s top high school juniors and bring them together for an Allstate All-America Cup to be held at the 2019 MLS All-Star Game and televised on ESPNU. In all, 125 male and 125 female players will be named Allstate All-Americans, and of them 40 males and 40 females will be selected to play in the Allstate All-America Cup. The players will be honored at halftime of the 2019 MLS All-Star Game. Allstate´s Director Consumer Marketing-Sponsorships Daniel Keats is a member of Portada´s Sports Marketing Board and Allstate´s Assistant Marketing Manager, Multicultural Kerina Mora is a member of Portada´s Brand Star Committee.
2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact our Sales Manager Isabel Ojeda at Isabel@portada-online.com.
- CKE Restaurants
CKE Restaurants, owner of Carl’s Jr. and Hardee’s, has selected LaForce as its PR AOR. LaForce will conceive and produce all consumer-media-facing communications strategies for both brands, including brand storytelling, new menu items and location openings. The firm will also spearhead corporate communication programs comprised of executive and leadership strategies, media relations, and CSR, according to a statement. The agency has helped to launch a range of products including Carl’s Jr. El Diablo Thickburger, Hardee’s Hot Chicken Sandwich, and, across both brands, All Day Sliders.
2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact our Sales Manager Isabel Ojeda at Isabel@portada-online.com.