SALES LEADS LATAM: Grupo Aeromexico, Saba®, Vero Water®…

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

For prior Sales Leads LatAm editions, click here. 

  • Grupo Aeromexico

Grupo Aeromexico announced offer to acquire Aimia‘s stake in PLMPLM Premier, formerly known as Premier Loyalty and Marketing , owns and operates Club Premier, a coalition loyalty frequent flyer program. As a current shareholder of 51.145% of PLM Premier, Grupo Aeromexico has made a non-binding proposal for the acquisition of the shares currently held by Aimia Inc (“Aimia”), representing 48.855% on a fully diluted basis, for an amount of US$180 million US dollars. Aeromexico has informed Aimia that the current contract between PLM and Grupo Aeromexico, that establishes the basis of operation for the loyalty program Club Premier, will not be extended beyond its current expiration date. Given the long-term intention of Aeromexico to take full control of its loyalty program, Aeromexico does not consider an IPO of PLM as an acceptable option. For this reason it is Aeromexico’s view that the best long term solution for all stakeholders is for Aeromexico to acquire the equity stake currently held by Aimia. The proposed transaction offer is valid until midnight of August 3, 2018. Didier Stahl, VP of Strategic Partnerships and Loyalty, Aeroméxico is a member of Portada´s Travel Marketing Board.



  • Saba

Saba, Mexican leading feminine protection and daily intimate care brand, and its agency Circus present “Tampon Mode”, a new digital campaign that continues the brand’s commitment with young women’s intimate care education and the knocking down of taboos.This is Saba’s third campaign in its efforts to overcome current barriers regarding the use of tampon and to position the product as an ally to continue with your routine during your period.”The work we do with Circus on digital platforms allows us to reach a larger audience of current and potential users, in a realistic, fun and simple way, ” said Carlos Luna, Brand Manager at Saba. Saba® is one of the leading brand of feminine protection products and daily intimate care in Mexico and Central Americas, offering them a broad portfolio of products of the highest quality. Bruno Lambertini, CEO of Circus Marketing, is a member of Portada´s Council of the Americas.



  • Vero Water®

Vero Water®, a leading provider of luxury still and sparkling water to the hospitality industry, announced its rapid expansion in the Caribbean and Latin America in partnership with OneLink Global, a world-class distribution and service partner with unique experience and insight in the region. OneLink is committed to providing sustainable solutions to the hospitality industry. The exclusive distribution agreement expands Vero’s global footprint into regions where hotel and resorts dominate the landscape and are seeking an eco-friendly alternative to traditional bottled water. Through the OneLink partnership, Vero Water has rapidly expanded in the region, establishing a presence in many of the leading hotel and resort operators such as Iberostar Hotels & Resorts who have made a corporate strategic commitment to “go green”, incorporating Vero Water into the total guest experience.


2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at [email protected].



  • JetBlue

JetBlue announced the addition of two new routes to feature the airline’s popular premium service with lie-flat seating. Later this year, JetBlue will begin operating seasonal Saturday Mint service between New York’s John F. Kennedy International Airport (JFK) and Liberia, Costa Rica’s Daniel Oduber Quirós International Airport (LIR), and between Boston Logan International Airport (BOS) and St. Lucia’s Hewanorra International Airport (UVF). Liberia becomes JetBlue’s first Mint city in Latin America and JetBlue will be the only airline to operate regularly scheduled flights with a lie-flat premium seat between Costa Rica and the U.S. With the addition of Liberia, JetBlue will now serve 12 cities with Mint flights from its New York-JFK focus city. In Boston, where JetBlue is the top airline in both number of flights and number of customers, new St. Lucia Mint service will bring Mint to nine routes from Logan. No other airline in Boston offers a premium lie-flat seat on as many routes.

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at [email protected].