Changing Places: Jose Manuel Montenegro, Andrea Slodowicz, Nelson Montes, Lucio Grimaldi…

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

Jose Manuel Montenegro was recently appointed VP, Global Media Director at Sharp Communications. Montenegro until recently worked as Media Director at The Vidal Partnership and before that at digital agency Sensis.

Andrea Slodowicz has joined  Coconut Grove based MARCA as Media Director. Unil recently she was VP Marketing at Cafe Mom’s Mama’s Latinas. Before that she worked as  VP, Director of Content Development and Ideation at Starcom MediaVest Group Multicultural.

Lucio Grimaldi has been  promoted to the position of Vice President – Latin America at Publicitas in  Miami. Grimaldi joined Publicitas in May 2012 as Executive Director – Latin  America.

Lucio GrimaldiGrimaldi will also be in charge of Publicitas  U.S. Hispanic efforts. In the U.S. Hispanic marke Publicitas places a strong   emphasis in monetizing Latin American websites that are visited by U.S.  Hispanic audiences through geotargeting techniques. Grimaldi is based in the Publicitas Miami office and reports to Simon Taylor,  CEO Europe & Americas at Publicitas.


Porter Novelli has appointed Univision Interactive Media executive Diana Valencia to serve as SVP of multicultural communications, a newly created position at the agency.Valencia, who most recently served as senior director of mobile sales development at Univision, started at Porter on January 14. She is reporting to Darlàn Monterisi, the recently named EVP and MD of the firm’s New York office. One of her main goals is to build Porter’s multicultural marketing practice and help clients grow relationships with African-Americans, Asian-Americans, Hispanics, and the LGBT community, said Valencia.

Javier Campopiano New Draftfcb New York CCO Javier Campopiano has been named chief creative officer Draftfcb New York, filling a position that had been vacant since early 2012. Most recently, Campopiano was regional creative director of Draftfcb Latin America. He joined Draftfcb Argentina in 2010 as executive creative director.

America CV Network is welcoming Nelson Montes as its new Senior Director of Promotions and Creative Services. Additionally, America CV Network is also announcing two major promotions in the sales department. Isidro Gonzalez has been named Local Sales Manager for TEVEO (the network’s new television station in South Florida) and Gina Garcia has been named Infomercial Sales Manager.



Diana Bald has been named EVP, Director of Marketing and Business Development of media agency TargetCast.  It’s a newly created position, where she will head up new business and marketing initiatives. She was most recently Sr Vice President, Director of Marketing at ID Media.