Lucio Grimaldi promoted to VP Latin America at Publicitas

Lucio Grimaldi has been promoted to the position of Vice President - Latin America at Publicitas in Miami. Grimaldi joined Publicitas in May 2012 as Executive Director - Latin America.

Lucio GrimaldiIn his role as VP - Latin America, Grimaldi will continue to strengthen Publicitas relationship with major media owners and advertising clients in the Latin American markets and lead the expansion of Publicitas  operations in the region. Grimaldi will also be in charge of Publicitas U.S. Hispanic efforts. In the U.S. Hispanic marke Publicitas places a strong  emphasis in monetizing Latin American websites that are visited by U.S. Hispanic audiences through geotargeting techniques.

Grimaldi is based in the Publicitas Miami office and reports to Simon Taylor, CEO Europe & Americas at Publicitas.

 

 


Editorial Staff @portada_online

Portada Staff

MORE FROM PORTADA

Amazon, Wal-Mart Drawing the Largest Numbers of Online Hispanic Shoppers in US

Amazon, Wal-Mart Drawing the Largest Numbers of Online Hispanic Shoppers in US

We looked at the top 15 online retail sites visited by Hispanic shoppers in the US and how they scored in number of visitors in May 2018.


Dentsu Aegis Network Acquires Agency Global Mind

Dentsu Aegis Network Acquires Agency Global Mind

This is the third Latin American acquisition this year after the Japanese giant acquired M8 and White Label in April. Global Mind will triple the headcount of iProspect and strengthen Dentsu Aegis' pan-regional reach. 


4 Truths and One Lie About Multicultural Marketing According to Mel Rodriguez & Co, Starcom, Walton Isaacson…

4 Truths and One Lie About Multicultural Marketing According to Mel Rodriguez & Co, Starcom, Walton Isaacson…

We talked to Melissa Rodriguez, Dana Bonkowski, Albert Thompson, and Teylez Perez about the future of brands in an increasingly multicultural world. Reports estimate that by 2065 Hispanics will account for one-quarter of U.S. population. Brands should be aware of this opportunity and find appropriate communication strategies.