Lucio Grimaldi promoted to VP Latin America at Publicitas

Lucio Grimaldi has been promoted to the position of Vice President - Latin America at Publicitas in Miami. Grimaldi joined Publicitas in May 2012 as Executive Director - Latin America.

Lucio GrimaldiIn his role as VP - Latin America, Grimaldi will continue to strengthen Publicitas relationship with major media owners and advertising clients in the Latin American markets and lead the expansion of Publicitas  operations in the region. Grimaldi will also be in charge of Publicitas U.S. Hispanic efforts. In the U.S. Hispanic marke Publicitas places a strong  emphasis in monetizing Latin American websites that are visited by U.S. Hispanic audiences through geotargeting techniques.

Grimaldi is based in the Publicitas Miami office and reports to Simon Taylor, CEO Europe & Americas at Publicitas.

 

 


Editorial Staff

Portada Staff

MORE FROM PORTADA

AB InBev Awards U.S. Media Account to Dentsu Aegis Network

AB InBev Awards U.S. Media Account to Dentsu Aegis Network

Brewing giant AB InBev has named Dentsu Aegis Network’s Vizeum as its new agency for the U.S. and Canada.


BRAND MARKETING RESEARCH: Apple, Google World’s Top Brands

BRAND MARKETING RESEARCH: Apple, Google World’s Top Brands

A summary of the most exciting recent research in brand marketing in the U.S., U.S.-Hispanic and Latin American markets. If you're trying to keep up, consider this your one-stop shop.


Marketers Use Social Media to Boost Sponsorships: ANA STUDY

Marketers Use Social Media to Boost Sponsorships: ANA STUDY

Social media — particularly Facebook, Twitter, and Instagram — has emerged as a key component in supporting sponsorship activations among a great majority of marketers, according to a new study by the ANA (Association of National Advertisers).