Sports Marketing News

– Sports Feature

Can Rodriguez Victory Boost Beach Volleyball In Puerto Rico?

Roberto Rodriguez of Guaynabo became the first Puerto Rican player to win an AVP Pro Beach Volleyball Tour event on Sunday at the San Francisco Open. Rodriguez’s title can be the spark to reinvigorate beach volleyball in Puerto Rico, where the indoor game has reigned supreme for years, as it would be an ideal location for players and partners.


Sponsors Add Latino Flavor To Miami Open Tennis

The Miami Open, one of the five largest tennis tournaments in the world, has a strong roster of Latino partners led by Presenting Sponsor Itaú. Situated in a strong Hispanic market and moving even deeper into a dense Hispanic population next year, the event is an increasingly valuable property for marketers.


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Women in Marketing and Media: If You Don’t See Her, You Can’t Be Her

Women in Marketing and Media: If You Don’t See Her, You Can’t Be Her

Although women are increasingly more visible in the industry, there’s still a long path to go towards women achieving their full potentials and pushing their untapped capabilities to the maximum, especially for Hispanic and African-American women, who feel their barriers are even higher.