Join Forces with Top Brands at Portada Live, NYC, Sept, 19, 2024!

– Sports Feature

Brands Engaging Consumers through Sports

Women’s Sports and Brands: the Seismic Shift Expands

Brands are connecting with a broader range of women’s sports on a greater level than ever. With the US Women’s National Team competing in Women’s World Cup in France, WNBA, WTA and AVP in full swing, opportunities for marketing through women’s sports are at peak time.

Exclusive Interview: Tim Ferrell, Valvoline VP, on Sponsoring the 2019 Concacaf Gold Cup

The Confederation of North, Central American and Caribbean Association of Football (Concacaf) announced that supplier of branded lubricants and automotive services Valvoline will be a key sponsor of the 2019 Concacaf Gold Cup. We talked to Tim Ferrell, Valvoline Vice President, Brand Equity & Consumer Marketing, about why the brand decided to sponsor this specific soccer tournament.

World Cup and Twitch Provide Great Glimpse to the Future

With World Cup over, it can be deemed an overall global success not just in soccer, but in sports
business. Brands were able to use social media to deliver messages more than ever, via nontraditional outlets like Twitch, a trend that will only increase.

World Cup Excitement Ratings Provide Another Key Measurement For Brands

Thuuz Sports created an excitement metric for 2018 FIFA World Cup games and teams, with Croatia vs. Russia ranking as the top match and Spain as the No. 1 side. Measuring excitement can help marketers identify sports, teams and players who elicit strong passions in fans and can therefore be strong partners for their brands.