the New York Cosmos have enjoyed a huge resurgence lately, but are at risk of becoming defunct unless the North American Soccer League scores a major assist.
– Sports Feature
With the U.S. Men’s National Soccer Team (USMNT) exit from World Cup play, sports marketers could face some adjustments to their marketing strategies.
NBC Universal/Telemundo and América Móvil Present Bids for Mexico National Football Team Media Rights
NBCUniversal/Telemundo and América Móvil jointly submitted today to the Mexican Football Federation bids for the Mexico National Team media rights, one for the United States, and the other for the rest of the world, for two World Cup cycles.
Social media — particularly Facebook, Twitter, and Instagram — has emerged as a key component in supporting sponsorship activations among a great majority of marketers, according to a new study by the ANA (Association of National Advertisers).
We talked to Rahul Kadavakolu, Executive Director of Global Marketing & Branding at Rakuten Group, about why the Japanese online services company chose FC Barcelona as their gateway to the globalization of its brand.
We talked to Simon Wardle, Octagon’s Chief Strategy Officer, about how sports fans have changed over the past few years, and the challenges and opportunities brands are facing to reach those fans.
After years of competing against other sports giants, soccer has finally managed to position itself among the top sports favored by American fans.
More brands like AmFam, Valspar, Target, Etihad Airways, Acura, and Bimbo decide to be on the MLS team’s jerseys, and sponsorships will keep growing.
AT&T has extended its sponsorship agreement with Soccer United Marketing, the commercial arm of Major League Soccer (MLS). The telecom company will continue to sponsor not only MLS, but also the United States and Mexican national soccer teams.
Daniel Keats, Director Sports and Sponsorships, Consumer Marketing Allstate Insurance is the latest addition of high powered brand marketing executives to speak at our annual conference (#Portada17 in New York City on Sept. 13-14). Keats is going to provide unique insights on soccer marketing in the U.S and why the soccer opportunity extends far beyond the Hispanic market (fútbol).
Interview with Nivea Mexico: “As a brand we have not exploited the full potential of the Real Madrid platform”
We talked to Pablo Sánchez, NIVEA Men, Shower, Sun, and Intimate Brand Manager in Mexico, about the company’s international campaign in alliance with Real Madrid, and why the brand chose soccer as its sporting ally.
#PortadaLat Speaker- Brown Forman’s Ed Carias: “To Fully Leverage a Sport Sponsorship You Need Two Dollars for Every Dollar you Invest in the Sponsorship.”
Ed Carias, Sr. Brand Manager at el Jimador Tequila – North American Region, Brown-Forman, and a speaker at our upcoming PortadaLat conference next month speaks to Portada about what he has learned about strategizing and activating sport sponsorships and sports related ad campaigns.
Nashville Soccer Club has announced Nissan as its founding partner and the club’s first jersey sponsor.
More than 100,000 signatures were turned in to the county Registrar of Voters office in San Diego to promote the SoccerCity development proposal in Mission Valley.
Which sports sites are the most visited by US Hispanic users? What types of content do they provide? Do US Hispanics prefer visiting news sites or web sites of their favorite sports leagues? Read on for the answers to these questions, drawn from comScore’s February 2016 rankings.
Major League Soccer agrees to use Facebook’s live streaming.
Atlético Madrid creates a subsidiary company to manage its teams around the world.
Baseball fans will have a site specialized on Latino baseball’s past, present and future. In alliance with The National Baseball Hall of Fame, La Vida Baseball arrives to talk about what makes baseball an integral part of the Latino experience.
English soccer team launched MUTV, an app to let worldwide fans watch live games through streaming.