The Week in Soccer Marketing
A summary of the most exciting news in soccer marketing. If you’re trying to keep up, consider this your one-stop shop.
A summary of the most exciting news in soccer marketing. If you’re trying to keep up, consider this your one-stop shop.
Heineken USA has appointed Canvas Worldwide as its media agency of record following a review. The appointment will be effective as of January 1, 2019. Sources at Heineken tell Portada that “marketing plans will continue to be the same just with a new agency partner to execute against.”
A summary of the most exciting news in multicultural sports marketing. If you’re trying to keep up, consider this your one-stop shop.
We talked to Tyson Hill, Senior Director of Digital Media of the Minnesota United FC, about the league’s use of content to keep fans engaged throughout different platforms.
A summary of the most exciting news in soccer marketing. If you’re trying to keep up, consider this your one-stop shop.
A new grassroots campaign, #BringUSTheGame, was launched last week by La Liga North America in support of the January 29 regular season club matchup between FC Barcelona and Girona FC.
The agreement shows the continued growth of Latino markets and fans as affluent consumers and creates a more varied playing field now for a lucrative category.
The soccer program is attempting to gain international success as the island rebuilds from the damage left behind by Hurricane Maria.
The Vegas Golden Knights, the newest NHL franchise, is making inroads with the Latino community in the region.
A summary of the most exciting news in soccer marketing. If you’re trying to keep up, consider this your one-stop shop.
That these and other Latino stars dominate the list reflects their popularity among not only Hispanic fans but soccer supporters in the U.S. as a whole.
Off-road racing events like the Norra Mexican 1000 and teams like Vildósola Racing have earned the attention of mainstream partners in Mexico and beyond.
A summary of the most exciting news in multicultural sports marketing. If you’re trying to keep up, consider this your one-stop shop.
Puerto Rico’s Alex Cora, the Boston Red Sox’s first minority manager in their nearly 120-year history, has emerged as a brand to be recognized and embraced in The Hub.
With uncertain prospects beyond next year’s contract, despite many signs pointing to its economic benefits, this weekend’s race is critical to its future viability.
A summary of the most exciting news in soccer marketing. If you’re trying to keep up, consider this your one-stop shop.
The Angels have opted out of their lease at Angel Stadium in Anaheim, Calif., opening up the possibility that the franchise could move after the 2019 season.
A summary of the most exciting news in multicultural sports marketing. If you’re trying to keep up, consider this your one-stop shop.
Duran’s success ringside and in the marketing world are an excellent case study for how a business can be built creatively from a unique set of in-demand skills.
A European club seeing the value of a U.S. women’s team may open the floodgates for investment by others and new partnership opportunities worldwide.