PortadaLat: First Round of Speakers and Super Early Bird Rate Announced!

We are readying a new PortadaLat experience on June 7 and 8 in Miami with one day focused on learning (Learning Day) and another one with a very strong input of brand marketers (Brand Marketer Day). More than 100 speakers will participate in different sessions, workshops as well as an award program. Networking opportunities allowing an even greater number of participants will also be prominent. Take advantage of the Super Early Bird with the special rate of US$ 349!

Announcing a New PortadaLat 2017 Experience

The ninth annual edition of #PortadaLat on June 7 and 8 in Miami will provide inspiration, fresh thinking and practical focus on the topics that matter to marketing and tech executives targeting Latin consumers worldwide. Attendees can take advantage of the super early bird rate of only US $349!

#Portada16 Awards: NOMINATE by this Friday! Total Market, Digital Innovator, Sports, Video …

Nominate by this Friday August 5 to our Marketing and Media Awards in 12 different categories! Check out the new campaigns: Total Market Campaign, Programatico Lopez Digital Innovator Award, Online Video Advertising, Audio streaming and more! Multicultural is the New Mainstream! New award categories and descriptions reflect these exciting times. So we are adding a new “Total Market Campaign […]

PortadaLat Videos!

A Personalized Future – Adam Singolda, Taboola’s Founder/CEO, at #PortadaLat: The 3 V’s of Big Data -GroupM’s Mebrulin Francisco at #PortadaLat 2016: Carlos Orta, Vice President of Corporate Affairs, Carnival Corporation & plc Adriana Grineberg, Head of Operations at Facebook Miami Guillermo Morrone, MasterCard’s Vice President, Head of Global Content Strategy #PortadaLat Awards Winners!

The PortadaLat Coverage

Portada´s team would like to say thank you to all attendees, sponsors and speakers for another great edition of #PortadaLat.

Programmatic with a Latin Twist: What’s New?

At PortadaLat, Yume hosted an exclusive breakfast panel on the theme “Programmatic with a Latin Twist: Best Practices”. The panel put together major players in the Latin American programmatic space: Felipe Molina, Digital Specialties Director at IPG Mediabrands, Andy Berman, Managing Partner at Global Mind, Anne Marie Dono, CEO Partner at Multiplica and Victor Lopez, Head of Programmatic at Havas owned trading desk Affiperf. Below what some of the brightest minds have to say on how far programmatic media buying has gotten in Latin America.

What Role for Miami in Marketing, Media and Tech?

The session “Shaping the Future of Panregional Marketing: The role of Miami” at PortadaLat last week generated a lot of questions and comments from the audience. Taking into account that PortadaLat takes place in Miami and the changing role of Miami in the marketing, media and tech landscape, this is not surprising. Both panelists and audience members provided […]

Learn All About L’Oreal’s New Content Factory at Next Week’s #PortadaLat

Attendees of next week’s PortadaLat in Miami will have the privilege to hear first-hand from Patricia Aragon, Digital Marketing Manager, L’Oreal, how the beauty giant has significantly modified its Latin American marketing strategy. A new “content factory/assembly line” in Mexico City is a major element in the new strategy.

Learn How L’Oreal is Revolutionizing Content Marketing at PortadaLat!

Patricia Aragon, Digital Marketing Manager, L’Oreal and the leader of the beauty giant’s ’content marketing in Spanish-speaking Latin America is the latest addition to a long list of major brand marketers participating at #PortadaLat in Miami’s Hyatt Regency Hotel on June 8 and 9.


Television Driving Social Engagement Among March Madness Audiences

Television Driving Social Engagement Among March Madness Audiences

A preview of a new study shows that TV is driving specific social conversations in terms of sentiment, engagements and affinities among March Madness audiences.

Scout’s Michael Neuman on Why He’s Bullish on MLS

Scout’s Michael Neuman on Why He’s Bullish on MLS

Michael Neuman, EVP and Managing Partner at Scout Sports and Entertainment, talked to Portada about the MLS challenges to become a mayor sport in the US.