#PortadaLat

MasterCard, Coty, IPG, Mindshare, SPT, Facebook and Viacom to Discuss the Future of Panregional Marketing at #PortadaLat this Week

Panregional Marketing, particularly South Florida based Panregional Marketing, has undergone substantial changes over the last two years. That is why the agenda of PortadaLat this Wednesday and Thursday in Miami incorporates a stellar session called Panregional Marketing: “Values, Passion and Rationale”. Senior executives from MasterCard, Coty Inc, IPG Mediabrands, Mindshare, Facebook, Viacom and Sony Pictures Entertainment will discuss the challenges, the values and their passions for Pan Regional.


#PortadaLat Speaker – MasterCard’s Patricio Rubalcaba: “LatAm has a higher Penetration of Smartphones than Credit Cards”

The tremendous growth of e-commerce and how it impacts the overall marketing discipline and digital marketing in particular is going to play an important role in the program of PortadaLat next Wednesday and Thursday in Miami. We interviewed Patricio Rubalcaba, VP Merchant Development Travel, Retail & Digital Verticals at Mastercard . Rubalcaba is going to participate […]


#PortadaLat: Find Out Who The Golazo Award Finalists Are, Here!

Three finalists aimed at the Latin American audience and six for the U.S. audience were selected by Portada’s readers to pitch their campaigns to our special jury. Find out here who are the most voted nominees. Portada’s Award Jury will cast the final votes during the Award Ceremony at PortadaLat, on June 7, at the Hyatt Regency Miami. Join us as we announce the winners, register now!


Video Marketing Awards’ Nominees Have Been Submitted, Vote Now!

PortadaLat has announced the 2017 Video Awards nominees. Voting is open through May 19 to determine the winners of two categories: Top Latin Online Video Campaign and Top Video Creator. Below are the 13 shortlisted nominees. Peer-to-Peer recognition is a foundation of the PortadaLat Awards and it’s up to you to vote which candidates win. Check out the nominees and vote for your favorite now!


Award Spotlight: Top Digital Innovator and Top Panregional Marketer Nominees

Find out the PortadaLat Nominees for Top Digital Innovator and Top Panregional Marketer, and vote for your favorite. Voting is open through May 19 to determine the winners. Below are the 21 shortlisted nominees. Peer-to-Peer recognition is a foundation of the PortadaLat Awards and it’s up to you to vote which candidates win. Check out the nominees and vote for your favorite now!


Travel Marketing Awards’ Nominees Have Been Submitted, Vote Now!

The PortadaLat Awards have announced the 2017 Travel-oriented Award nominees. Voting is open through May 19 to determine the winners of two categories: Top Travel Marketing Campaign and “Viajero Inteligente” Business Traveler Award. Below are the 15 shortlisted nominees. Peer-to-Peer recognition is a foundation of the PortadaLat Awards and it’s up to you to vote on which candidates move on to the finalist round. Check out the nominees and vote for your favorite now!


Vote Now And Choose Golazo Awards’ Finalists!

During this edition of #PortadaLat, Portada is recognizing the important role of soccer marketing in the U.S. and Latin America. In addition to an agenda focused on sports marketing, on June 7, we introduced the Golazo Award, where nine shortlisted nominees will battle it out in front of a jury. Now, it is up to you who gets on that list. Check out the nominees and vote for you favorite now!


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We looked at the top 15 online retail sites visited by shoppers in the U.S. in December of 2018 and how they scored in numbers of visitors.



Nobox Chief Creative Officer Marcus Kawamura Drives Brands’ Consumer Engagement With Big Ideas

Nobox Chief Creative Officer Marcus Kawamura Drives Brands’ Consumer Engagement With Big Ideas

Miami-based agency Nobox has tapped Marcus Kawamura as Chief Creative Officer to drive brands’ engagement with consumers by generating big ideas and delivering them on multiple platforms. Rapidly shifting technology requires brands to speak with consumers on multiple platforms, but Kawamura says engaging consumers requires deep brand understanding, big ideas, and the ability to entertain and react quickly to opportunities.