We are excited to announce that Andres Amezquita, VP Digital and Commercial Excellence Latin America at Stanley Black & Decker, Inc. is joining the Portada Americas Board, one of the six units of Portada’s Council System. The Council System next in-person meeting will be at Portada Miami, on April 11 in Miami’s East Hotel.
Andrés has many years of experience in various companies around the world. He started his career in Procter and Gamble, where he worked in Color Cosmetics for ten years launching Cover Girl in Mexico and leading the business in the Latin American region through many distributor partners.
Later on, Andrés worked for the Mattel Company where he became Vice President for the Barbie and Girls international business with a strong focus in Europe and Asia. He ran the Mattel direct to consumer e-commerce business for the US launching Mattelshop.com and overseeing sites such as Barbie Collector, HotWheelsCollector.com and Fisher-PriceShop.com.
After Mattel, Andrés worked for Amazon in Seattle as the Product Experience Development, Marketing/Merchandising and Marketplace lead for the Toys Category. After that he worked passionately in L’Oreal to accelerate digital, ecommerce and CRM across four divisions and thirteen countries as CMO of Latin America. He currently leads digital transformation and marketing for Stanley Black and Decker for Latin America.
Welcome Andres to Portada´s Council System!