Portada talked with Fernando Monedero, who has been recently appointed LatAm Regional Digital Director of MEC. As we announced three days ago, Monedero was working for Havas in Miami as SVP Managing Director. He tells us about his new responsibilities at MEC and what he expects for upcoming years.
Fernando Monedero has been appointed Regional Digital Director at MEC based in Miami. Before his new position at the Group M agency, Fernando was SVP
Reaching viewers through various platforms is what panregional cable networks are betting on. With a growing trend in the service penetration in Latin America, what should we expect for the next 12 months? Major Miami based panregional media executives answer the above question and more….
Portada interviewed Cynthia Evans, Managing Director for LatAm of MEC about the Panregional Pay TV market. She talks about how quality and effectiveness are driving decisions and how affects the video market and the multi-screen to the Pay TV Market.
Mobile advertising revenue soared a massive 92 percent to US $19.3bn in 2013 from US $10.1bn in 2012, according to U.S. IAB Mobile Marketing Center of Excellence, IAB Europe, and IHS Technology global figures confirming the adoption of mobile as an essential element of the marketer’s toolkit.
n the last year, there have been significant developments in the digital landscape and Social Network audiences. Both mobility and connectivity have shown greater growth, especially in Latin America, where internet users spend at least 8, 67 hours per month, according to a research carried out by comScore Inc., making it the region with greatest engagement in social networks. Below, some highlights from the report:
Evelyn Ferro is leaving her position as Communications Director, World Markets at IPG Mediabrands to become Sizmek’s new Marketing Communications Manager, LATAM.
DynAdmic is a Private marketplace for online video advertising that uses audio recognition technology to support the programmatic video buying. “With this technology we help marketers reach their exact audience based on what they are watching”, says Camila Masetti, international marketing director of DynAdmic. Currently, DynAdmic is expanding into Latin America with an office in Sao Paulo, Brazil, which handles opperations in Brazil and Mexico. They are also planning to expand into Chile, Peru and Colombia. In Brazil and Mexico their main clients are: L’Oréal, Red Bull, Pepsico, Chevrolet, Fox, Warner Bros, among others.
Portada interviewed Michael Hudes, EVP, Emerging Markets at Yume, a Multiscreen digital video advertising company with presence in Latin America. Hudes talks about the state of the video market in the world and in Latin America. Where video will be in the next years? Is the Latin American market on the same level that the Asian market?
Rubicon Project,which operates one of the industry’s largest independent real-time trading platforms for the buying and selling of advertising, is expanding its activity in Latin America with the appointment of Patrizio Zanatta as its first Managing Director for the region.
CBS Interactive has made a business agreement with Busca Corp. to monetize their traffic from Latin America .Through this agreement, Busca Corp. will have exclusive representation of CBS interactive in Latin America and will offer more than 30 premium digital properties from the network in the region. Portada spoke with Ramon Toledo, president of Busca Corp. and Jason White, VP of CBS Interactive.
NewsCred recently expanded into Latin America, forging licensing agreements with a variety of LATAM publishers, including AFP Espanol, Huffington Post Voces, EFE. It also has translation rights to English-language sources including Popular Science, the Daily Telegraph and Sauveur.
The FIFA World Cup is driving up the stocks and profits of a wide number of enterprises. ZenithOptimedia estimates that 2014 World Cup ads will boost worldwide advertising spending by an astounding US $1.5 billion, roughly five times as much as was spent on the last Super Bowl (roughly $300 million).
What: MediaDesk, a Latin America focused DSP owned by Miami headquartered media placement firm U.S. Media Consulting, announced a new partnership with Navegg. MediaDesk will now allow clients
A rapidly increasing share of online display advertising is moving towards programmatic, mostly real-time buying. But is the programmatic buying trend going too far? Should
Of the US $31bn of additional advertising spend expected in 2014, almost 60% (US $10bn) will come from North America and Emerging Asia (US $8.5bn),according to Magna Global, IPG mediabrands´ global media strategy unit.
The second day of #PortadaLat has begun! The first panel was moderated by Tom Gerace, CEO of Skyword, and included panelists Carlos Espindola, eHub Manager Latin America, 3M; Juan Carlos Pedreira, Partner/Senior Social Media Strategist, Social Business Hub. Inc.; Denisse Guerra, Regional Marketing Director, Estee Lauder; and Fernando Rodriguez, DG Consulting, Miami.
IPG Mediabrands, the media innovation arm of Interpublic Group, has announced the launch of Cadreon, its programmatic buying capability in Latin America with a central hub in Chile servicing more than 10 markets in the region.
Portada spoke with Caio del Manto, Brand Planning Lead for Latin America at Mondelez, as part of its interviews series with featured speakers at the upcoming Portada 2014 LatAm Summit #PortadaLat
Ebuzzing, the video advertising technology company, has opened an office in Mexico to strengthen its presence in LatAm due to the extraordinary demand in the region.