What: Video advertising technology company Ebuzzing has opened an office in Mexico to strengthen its presence and respond to demand in the region. Isela Abarca ,who has been appointed as Ebuzzing Business Director, will run operations in the Mexico office.
Why it matters: Video advertising companies are expanding into the Latin American and U.S. Hispanic markets as these markets have an important catch-up potential compared to the U.S and Latin audiences over-index in online video consumption.
Ebuzzing, the video advertising technology company, has opened an office in Mexico to strengthen its presence in LatAm due to the extraordinary demand in the region.
Additionally ,the company has launched its Hispanic network within the United States, which implements ip targeting, that allows to reach 20.8 million Hispanics living in the US and support LatAm publishers to earn revenue from US traffic.
Basically, ip targeting technology makes it possible to identify Spanish-speaking users within the United States and deliver them Spanish language campaigns.
Ebuzzing already has 15 offices globally including an office in Miami, which opened in September 2013 and acts as the hub for pan-regional campaigns and LatAm operations.
It has run over 150 campaigns across 20 countries including the US, Argentina, Mexico, Brazil, Chile, Peru, Puerto Rico,Panama, Colombia and Venezuela, exceeding targets by +50% last year. Consequently, the LatAm operations has quickly expanded in the last six months and based in Argentina and Mexico. LatAm campaigns are carried out independently by the LatAm team. The company has worked alongside global leading brands, including P&G, Samsung, Chanel,Puma and Citgo.
Operations in Mexico will be run by Isela Abarca, who joined Ebuzzing as Business Director from Impaktu earlier this month. With over six years of experience working in start-ups within the advertising industry, She has been appointed to oversee Ebuzzing’s growth in Mexico.
Eric Tourtel, General Manager LatAm explained: “Ebuzzing have been pioneers in video advertising since 2006. Our outstream format proposition is what made the company leader in Europe . I am confident we can achieve our ambitious expansion plan in the LATAM region. Opening an office in Mexico will allow us to provide our customers with the best service and enable us to significantly grow our publisher network.”
Isela Abarca commented: “I am very excited to have joined Ebuzzing, especially at such an interesting time for the company. My first focus is to develop a strong team whowill be similarly dedicated to our Mexico based clients.”