Social Marketing Platforms create a social graph for each lead by tracking that lead’s connections and behaviors. This allows a company to generate leads from its existing cluster of customers, and then use social and display advertising for targeting. The Social Marketing sector is red hot. Acquisition-crazy Gravity4 just bought Bolzter to Add Lead Gen to its Marketing Cloud for further expansion in the U.S. and Latin America.
Ernest Bromley announced the end to a 34 year career in Hispanic marketing last week. The CEO/Chairman of Bromley Communications told his employees that he is retiring to pursue a PHD and that the agency will close. Portada interviewed Bromley in order to reflect on his career and his future plans.
Five-year-old Pantelion Films has been on a roll since the 2013 release of Instructions Not Included, a feature starring Mexican comedian, television actor and director Eugenio Derbez. That breakout success for Pantelion is the result of a business strategy that enabled the studio to experiment and refine its offerings. What’s next.
EC Classifieds’ inaugural edition is hitting the streets today July 1, 2015 with 95,000 copies at distribution points in the areas of Bakersfield, Orange County and Inland Empire. The new publication was created after the Penny Saver closed its doors in late May, leaving more than 678 employees out of work and many companies with decreased options for reaching local customers. Portada talked to Martha de la Torre, CEO of El Clasificado, about the new publication and its growth prospects.
Soccer online retailer SOCCER.COM and Makita USA last week announced their Seventh Annual El Tricolor Contest. “Makita’s active sponsorship of the Mexican National Team (MNT), as well as Major League Soccer (MLS), is a key part of the company’s effort to integrate the Makita brand into the life and passions of the Hispanic contractor,” says Raquel Portillo, senior marketing specialist, emerging markets at Makita.
Full-service agency RPA helps clients occupy white space in the competitive landscape. The Elevator Pitch, the Origin Story, Secret Sauce, Media Strategy, Decision Makers and more….
A.H. Belo Corporation, the company that publishes the The Dallas Morning News and Spanish-language weekly Al Dia has gone through quite a few changes. Last year it sold its Riverside, CA, newspaper The Press Enterprise including its Spanish-language weekly La Prensa, to Freedom Communications. The proceeds of that sale have been invested mostly into acquiring Dallas/Ft. Worth and the larger Texas market oriented digital marketing and event companies.
Avocados from Mexico, (AFM) the not-for-profit organization that markets the Mexican Hass Avocados Importers Association and The Association of Growers and Packers of Avocados From Mexico, has an original digital marketing profile. To target both the overall U.S. population and the Hispanic population AFM has used relatively new digital media vehicles such as Periscope and iBeacon Technology. Additional projects include two soon to be launched Content Marketing platforms as well as digital and off-line integrations. We talked to Ivonne Kinser, head of Digital Media and Strategy for AFM.
With Copa America under way for the fifth day today, the soccer marketing world is looking down to Chile where the tournament is being played from June 11 to July 4. The key sponsors, lessons learned at the last World Cup and the expectations for Copa Centenario to be played next year in the U.S. Read all the answers!
Boyce Avenue, the American rock band (pop-rock, alternative rock) formed in Sarasota, FL, by Alejandro Luis Manzano and his brothers Daniel Enrique Manzano and Fabian Rafael Manzano, was one of the sensations at our #PortadaLat conference in Miami. The band has more than 7 million followers on YouTube. Four Insights from Boyce Avenue that will help you increase your Social Media impact.
Spanish Fitness Media (SFM) is introducing a 360 marketing platform. The work-out, bodybuilding and fitness platform enables “brands to build muscle into their marketing efforts”. The platform includes print, digital, mobile, social and events. Key to SFM’s success in the overall health-fitness category is whether it can get brands beyond supplements and extreme equipment as advertisers.
Amazon’s Pedro Huerta, director of Kindle Content in Spanish for Amazon, talks to Portada about the expansion of Spanish-language titles, growing usage in the U.S., Mexico and Spain, and its latest Indie Literary Prize
Erich Wasserman is not only the Founder of MediaMath, one of the largest global Ad-Tech firms, but also leading the company’s international expansion, particularly into the Latin World. Wasserman will be one of the key speakers at next week’s #Portadalat annual conference in Miami. We interviewed Wasserman to learn about his views on the Global Ad-Tech space.
Univision has been trying to expand its offerings away from its Spanish-language core products. The acquisition of The Root fits well with its strategy to capture a larger share of Millennial and Urban Audiences, says Marla Skiko, EVP, Director of Digital Innovation , SMG Multicultural.
What is the language for Search? English or Spanish? Even bilingual Hispanics sometimes search in Spanish, while Spanish-language searchers may need localized landing pages. Search and multicultural experts explain best practices for SEM.
After thousands of votes were cast by Portada’s Audience all over the Americas. We now have the finalists in each of the 10 categories. Each category has 3 Finalists but the Top Marketer and the Top Influencer which have more. Now its up to Portada’s Editorial Board of top notch brand marketers to choose the Award Winners. To be announced at the Award Ceremony during #Portadalat in Miami on June 3-4.
Last week our Digital Media Correspondent Susan Kuchinskas reported about the maturing Newfronts Marketplace, the digital upfronts that are finishing today in New York City after two very hectic weeks. Now let’s look at the most important Multicultural related news that came out of the 2015 NewFronts.
Brian Terkelsen is CEO of MediaVest USA. Since becoming CEO in 2012, Brian has added US $1.5 billion in billings in new business and organic growth. This includes American Honda Motor Company, Mondelēz, Tri-State Honda, Travelers Insurance, and Converse and most recently, Brown Forman and Bloomin’ Brands. Terkelsen spoke at last week’s AHAA Annual Conference, where Portada interviewed him.
Digital Content NewFronts grow as line between TV and digital blurs. How Horizon Media, AOL, SMG, INNOCEAN USA, Havas, AOL and Yahoo see the NewFronts evolving.
A just published Association of National Advertisers Survey (ANA), shows that brand marketers (clients) are demanding a more holistic approach from agencies and for a better way for agencies to communicate with other agencies. Survey answers from clients included: “Be more collaborative with other agencies to deliver the best results for the client, rather than protective over their share of wallet,” and “streamline their network P&L (have one!) to support our business, not theirs.” What do you think?