AcuityAds will acquire 100% of Visible Measures’ outstanding common stock in exchange for cash in the amount of USD $10 million. It is expected that this transaction will be completed on or about March 31, 2017.AcuityAds gains meaningful footprint in the high-growth programmatic video advertising market
Pro-forma TTM Revenue for the combined organization exceeded CDN US$75 million.
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Multicultural consumers right now.
Check out our new round up for brand marketers, where you’ll find the most relevant new insights and research published over the last week. If you’re trying to keep up, consider this your one-stop shop.
A summary of the most exciting recent news in online video in the U.S., U.S.-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.
Atlanta United finalizes the process of joining Major League Soccer (MLS) after almost a decade of preparations.
What: Simulmedia and LiveRamp™, an Acxiom® company, have closed an strategic partnership enabling marketers to activate their first-party or CRM data on national TV. Why it
In this regular feature we look at the most watched soccer matches from the past weekend.
Batanga Media announces a full rebrand, changing its corporate name and identity to Vix.
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Multicultural consumers right now.
Televisa Brands Group is reorganizing its U.S. operations and modifying the distribution of its magazines.
Entravision is buying digital advertising company Headway. The transaction has been financed by cash on hand and is expected to close in the early second quarter, Esteban Lopez Blanco, Entravision’s Chief Strategy Officer, tells Portada.
People change positions, get promoted or move to other companies. Portada is here to tell you about it.
With Pinterest’s arrival in Australia, New Zealand and Ireland through third-party platforms, the social network can begin selling advertisements in the Asia-Pacific market. This is exciting news for marketers in Latin America who are awaiting Pinterest’s arrival in the region.
Which are the most popular video platforms among U.S.-Hispanics? What type of content do they prefer? What is their order of priorities? We give you the answers to these questions according to comScore’s December 2016 report.
A summary of the most exciting recent news in online video in the U.S., U.S.-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.
In this regular feature we analyze the most watched soccer matches over the last weekend (February 25-26). Here’s a quick look at the matches people watched the most, the networks who won and other relevant insights.
Baseball fans will have a site specialized on Latino baseball’s past, present and future. In alliance with The National Baseball Hall of Fame, La Vida Baseball arrives to talk about what makes baseball an integral part of the Latino experience.
Insurer Allianz announced its global partnership with the FIA Formula E Championship.
AppsFlyer has released the 2017 Mobile World Congress Edition of The AppsFlyer Performance Index, which presented a ranking of the top media sources in mobile advertising.
Verizon hired Andrew McKechnie, coming over from the agency world and his latest job inside Apple, to become the company’s new in-house CCO.