What: Insurer Allianz announced its global partnership with the FIA Formula E Championship.
Why It Matters: The recent alliance is part of the insurer’s growing sports sponsorship portfolio, which also includes its recent partnership with the Drone Racing League.
Today international insurer company Allianz announced its partnership with the FIA Formula E Championship.
Beginning at Mexico City’s ePrix on April 1st, Allianz will be hosting the newly named Allianz eVillage, where fans can enjoy an interactive experience during each ePrix event. As part of the partnership agreement, the brand’s logo will also be displayed on a Formula E show car. In addition, the company’s logo will be visible during “Roborace,” the world’s first driverless electric race series that takes place on Formula E city street circuits.
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“We believe that now is the time to engage in the development of new ecosystems, defining the future of urban mobility in a sustainable way,” explained Jean-Marc Pailhol, head of Group Market Management and Distribution at Allianz SE.
Focused on new technologies and development, the insurer also signed a deal with the Drone Racing League at the beginning of this month.