Check out the below Multicultural Marketing, Sports and Soccer Marketing Award descriptions and NOMINATE your candidates. Members of Portada’s exclusive Council System will be the Award Juries. Shortlists to be announced in late July. Winners to be announced at Portada New York on September 25!
Wells Fargo’s campaign featuring Landon Donovan supporting Team Mexico in the World Cup has gained some attention amid some “controversy” regarding the spots. Marketers can use the window of Mexico’s success and popularity with an American figure who can transcend cultures and casual fans to draw needed awareness here.
A summary of the most exciting news in multicultural sports marketing. If you’re trying to keep up, consider this your one-stop shop.
Last week, Accenture Interactive launched a programmatic services unit that will handle media planning, buying, and management. We talked to agency executives in the U.S. and Latin America to find out their perspective. Interviewees: Juan Pablo Jurado, Bruno Lambertini, Alberto Pardo, Ana Ramos, John Santiago, and Vilma Vale-Brennan.
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Multicultural consumers right now.
People change positions, get promoted or move to other companies. Portada is here to tell you about it.
American Hat Company has added two young Brazilian pro rodeo stars to its rosters of ambassadors. The dominance of Brazil in the sport is reflected in the marketing efforts of American Hat and other companies that sponsor PBR and its riders.
A summary of the most exciting news in soccer marketing. If you’re trying to keep up, consider this your one-stop shop.
The fourth annual LaLiga Promises international tournament was held in Hoboken, N.J., last weekend. International youth events like LaLiga Promises are critical for international clubs in their effort to gain new fans, in addition to promoting the positive values of soccer as a whole.
We looked at Comscore data of the most-visited Sports sites in Latin America, and particularly in Mexico.
Soccer in the U.S. was dealt a blow with the National Team’s absence from FIFA World Cup, but the sport is stronger than ever in the Hispanic community here, with two friendlies and the International Champions Cup hitting this summer.
A summary of the most exciting news in multicultural sports marketing. If you’re trying to keep up, consider this your one-stop shop.
Perform Group, the parent company of Goal, and Bayern Munich have announced a unique partnership that focuses on Latin America. The Club, with a rich Latin American tradition in players and supporter groups, is looking to market and garner even more fans in the region.
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Multicultural consumers right now.
People change positions, get promoted or move to other companies. Portada is here to tell you about it.
Forbes has issued its annual Top 100 Highest Paid Athletes list, with a record 17 Latinos earning mention. The earning power of Latinos worldwide is stronger than ever, with opportunities for these athletes, whether primarily English or Spanish speaking, continues to increase.
A summary of the most exciting news in soccer marketing. If you’re trying to keep up, consider this your one-stop shop.
Jacqueline Hernandez, formerly of NBCUniversal, has been named President of Combate Americas. The addition of Hernandez, one of the most prominent Latinas in sports media, is a clear indicator that Combate Americas, targeting the Hispanic fan base, is continuing its rise among MMA promotions.
A summary of the most exciting news in multicultural sports marketing. If you’re trying to keep up, consider this your one-stop shop.
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Multicultural consumers right now.