A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Multicultural consumers right now.
- Northgate Gonzalez Market
Northgate Market, a family-owned and operated Hispanic supermarket chain with 40 stores throughout Southern California, has named Circus its agency of record (AOR) effective immediately.Circus will help the Northgate Market brand develop integrated and strategic advertising campaigns designed to differentiate Northgate in the competitive Southern California market.
“We are thrilled with the opportunity Northgate Market is giving us as its AOR. We are confident that by partnering our marketing experience in the U.S. along with our data driven creative teams and Northgate Market’s knowledge of their business and customers, we can create high impact, effective work and help Northgate Market boost their business”, said Bruno Lambertini, founder and CEO of Circus & Portada´s Council of the Americas board member.
- Estrella Jalisco
As soccer fever takes hold, Estrella Jalisco, the Official Beer of the Mexican National Team (MNT), is launching a campaign to encourage soccer fans in North America to unite and root for the only North American team at the 2018 FIFA World Cup™ – the Mexican National Team. To mark the official launch, soccer legends Alexi Lalas of the United States, Luis Hernandez of Mexico and Canada’s Dwayne de Rosario will sign the North American Adopted Football Team Agreement, which celebrates what unites the continent and pledges soccer loyalty to Mexico for the 30 days of the FIFA World Cup™ tournament, beginning June 14. The official signing will take place in Los Angeles. With the United States and Canada not competing at the 2018 FIFA World Cup™, Estrella Jalisco sees an opportunity for neighbors to unite. Fans who root for the MNT by using the hashtag #VamosPorLaEstrella will be entered for the chance to win various prizes including one grand prize of becoming an official Estrella Jalisco ambassador for the next four years with access to unlimited Estrella Jalisco and access to the MNT Tour games in the United States.
Puma, designer and manufacturer of athletic and casual footwear, apparel and accessories, has kicked off a global media pitch, according to people familiar with the matter.Until May, Puma was part of Kering, a Paris-based marketer of luxury goods including leather goods, fashion, shoes, jewelry and watches under such brands as Gucci, Saint Laurent and Bottega Veneta. Kering last month spun off Puma as a standalone public company, reducing Kering’s stake to about 16 percent from 86 percent. Publicis´ Blue 449 is the incumbent on the account.Puma’s global media spending is around US$120 million.
- Comcast’s Xfinity X1
Comcast’s Xfinity X1 cable platform announced a bilingual FIFA World Cup viewing experience, with video features that integrate both Fox‘s and Telemundo‘s coverage of the June 14-July 15 tournament in Russia. Screens, menus and voice commands will be available in both English and Spanish, with full-game replays, highlights, web video, real-time analytics and on-screen stats rounding out the experience. Also, Xfinity for the first time is adding sports notifications for TV and mobile. It will be a great test for fans of the sport who may have had to turn down the volume and follow their favorite brands when the language, especially Spanish, did not fit the household.Via the Xfinity Stream app, Comcast subs will also be able to view live matches offered on Telemundo, Universo, Fox and FS1 and access game replays and highlights on an on-demand basis.Comcast said it will also, for the first, time, let its pay TV customers receive notifications on TVs and smartphones when their favorite team is about to hit the pitch. In the smartphone setup, users can receive text messages with the alerts and a direct link to the Xfinity Stream app, Comcast said.
2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact our Sales Manager Isabel Ojeda at Isabel@www.www.portada-online.com.
- The Boston Beer Co.
Omnicom´s Hearts & Sciences has won Boston Beer Co. US$50 million media account. The firm brands include Samuel Adams, Angry Orchard and Twisted Tea, Adweek first reported. Publicis Groupe’s Zenith was the incumbent media agency. Boston agency MMB is the Boston Beer creative agency and was not part of the review.
2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact our Sales Manager Isabel Ojeda at Isabel@www.www.portada-online.com.