Mexico

Brands in Mexico are Muscling Up in the Gym

The sports clubs market in Mexico continues to grow steadily, making it a relevant platform for brands seeking to reach potential captive consumers and boost their presence in the fitness market.


Trump does not Scare American Tourists who want to Travel to Mexico

What:  Mexico has seen a boom in international tourism—attracting a record 35 million foreign tourists, many of them Americans, last year, a 9% increase compared to 2015. Why it matters: The impact of president Trump’s contentious relationship with Mexico on Travel and Travel Marketing is very important. The Mexican hospitality industry, including government sponsored agencies, is […]


Announcing Agenda for #PortadaMX, Oct. 11 in Mexico City!

We are very excited to announce the agenda of our Foro Portada Mexico de Publicidad y Medios on October 11 in Mexico City. Content Marketing, Video Marketing, the relationship between Social Media and E-Commerce as well as Sports Marketing will be explored in-depth by major brand, agency and media executives.


Mexican Sports Marketing – What Do Sponsors Look for in an Athlete?

What: There is an increased interest of Mexican brand marketers in sponsoring athletes, not just soccer players. What do Mexican brands really want when they are looking to sponsor an athlete”? Why it matters: 50%  of all sports marketing expense in Mexico goes into soccer, but there is a huge opportunity for sponsoring non soccer related athletes. Brands want to be associated […]


MORE FROM PORTADA

SOUNDING OFF: Lee Flynn- How to Use Marketing to Your Business’ Advantage

SOUNDING OFF: Lee Flynn- How to Use Marketing to Your Business’ Advantage

One way in which a company can stand out from the competition is through an excellent marketing strategy that not only attracts, but also retains customers. So what are some key parts of an excellent marketing strategy?


Only These Five Athletes Made it to the Time Magazine 100 List

Only These Five Athletes Made it to the Time Magazine 100 List

Only five athletes from around the world made it into the 100 Most Influential People of 2017 list, and only one of them isn't from the U.S.


RANKING: Top 10 Websites Most Visited by US Hispanics

RANKING: Top 10 Websites Most Visited by US Hispanics

Which websites do US Hispanics prefer? What activities do these sites allow them to do? Does gender play a role when it comes to choosing online media? Read on for the answers to these questions, drawn from comScore’s February 2016 ranking.