Does ESPNW Mexico Launch Signal a Latina Sports Media Surge?
The move gives brands a new opportunity to capture the growing Latina market, one which has likely been underserved to date.
Mexico
PortadaMX Agenda Enhanced by New Influencer Marketing Panel
PortadaMX will take place in less than two weeks at Casa Lamm, on October 17. The thought-provoking agenda includes essential marketing topics such as influencers, app-marketing and Fintech.
Nike Takes a Next Step With the Women of Mexico
Nike debuted its Juntas Imparables campaign, step one of a long planned and multitiered play into the Mexican marketplace for Nike.
IMPACT Wrestling Heads to Mexico, Teams Up With Lucha Libre AAA
IMPACT Wrestling is trying to recapture the fans’ trust with help from leveraging relationships with Lucha Underground and Mexico’s Lucha Libre AAA.
Join Best Buy, PepsiCo, Coty, Amazon and Unilever at #PortadaMX, October 17
#PortadaMX will be the setting for the last 2018 meetings of the Portada Brand Star Committee Latam and Agency Star Committee Latam, and attendees will network one-on-one with major executives from both units of the Council System. Get tickets now!
Barça Makes Its Mark In Mexico and Continues Global Initiative
Barcelona expand their football influence in the Americas and continue their global initiative to grow their brand of football.
Baseball’s Expansive Business Plan Grows In Mexico
MLB announced a slate of games as it returns to Mexico next year with regular-season and spring-training contests. Spreading the participation across multiple markets and multiple months will give MLB it’s most consistent on the ground presence in Mexico ever.
#PortadaMX Early Bird Rate Expires THIS WEEK, Register Now!
What: Only three days left to save US $50 off your #PortadaMX ticket. Don’t wait any longer, register now and join us at the beautiful Casa Lamm in Mexico City. Why it matters: Portada Mexico gives you the opportunity to network with first-rate brand and agency executives. Choose your one-on-one meetings and get ready for […]
GBM’s Javier Martínez Morodo to Join Portada Mexico’s List of Brilliant Speakers
At only 33 years old, Martínez has several years of experience in business aimed at technology and innovation. He will share his expertise with Portada Mexico’s attendees and will also be available for one-on-one meetings.
Top LatAm Entertainment Sites: 96.7% of Mexican Internet Users Visit YouTube
We looked at the number of visitors at top websites to find out where Latin Americans (and particularly Mexicans) went searching for entertainment content in May 2018. YouTube is the clear winner of the entertainment industry online for Latin Americans, and even more so for Mexicans.
How Will AMLO’s Victory Impact Marketing in Mexico? 5 Things You Need to Know
With the election of Andres Manuel Lopez Obrador (AMLO) Mexican society, politics and its economy are entering into a new age. It is likely that AMLO’s coalition will also win the majority in the Mexican legislative. How will marketing and media evolve in Mexico, Latin America’s second largest advertising market, under its new leader? 5 Things you need to know.
Mexico, Wells Fargo Look To Continue Scoring For Business During World Cup
Wells Fargo’s campaign featuring Landon Donovan supporting Team Mexico in the World Cup has gained some attention amid some “controversy” regarding the spots. Marketers can use the window of Mexico’s success and popularity with an American figure who can transcend cultures and casual fans to draw needed awareness here.
Top LatAm Sports Sites: 34.4% of Mexican Internet-Users Consume Sports Content Online
We looked at Comscore data of the most-visited Sports sites in Latin America, and particularly in Mexico.
Top LatAm Entertainment Sites: Netflix Drops to Fifth Position in Mexico
We looked at the number of visitors at top websites to find out where Latin Americans (and particularly Mexicans) went searching for entertainment content in March 2018. YouTube is the clear winner of the entertainment industry online for Latin Americans, and even more so for Mexicans.
Top LatAm News Sites: 28% of Mexicans Looking for Information Online Visit El Universal
We looked at ComScore’s data on the most-visited news websites in Latin America and particularly Mexico in March 2018. 62.7% of Latin American users looked for news online, while 86.5% of Mexicans with an internet connection browsed news websites.
‘Fernandomania’ Rises Again In MLB Mexico Series This Weekend
The Los Angeles Dodgers and San Diego Padres will play three games in the “MLB Mexico Series” this weekend in Monterrey. Much like the Puerto Rico Series in April, the Mexico games represent an embracing of the Latino influence on baseball and a signal to marketers that the sport is thriving across Latin America.
H Code Media to Represent Grupo Imagen’s Ad Inventory in the U.S.
H Code Media and Grupo Imagen have announced a partnership by which H Code will represent Grupo Imagen’s ad inventory in the U.S. Grupo Imagen has major digital properties in Mexico which have a substantial following in the U.S.
Top LatAm E-Commerce Sites: MercadoLibre Dominates With 48% of Visits
In paying attention to the number of Internet users who look for retail information online, we can get a good idea of the reach of e-commerce among Latin Americans, and particularly Mexicans, as well as the kind of transactions they prefer to complete based on the type of website they look for.
Telefónica Announces Latin American Reorg
Spanish Telcom company Telefónica has announced a full restructuration including dividing the company into two main units, Hispam South and Hispam North.
LatAm: Signs of Recovery, 2018 Ad Revs to Reach US$26.3 bn
Latin American media owners’ net advertising revenues (NAR) to grow by +9.3% in 2018, to US$26.3 billion, following a +7.3% growth in 2017, thanks economic recovery becomes more robust in the region according to MAGNA.
