Janet Grynberg @grynberg_janet
09/15/2019

The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

During the seventh edition of the #PortadaMX summit, experts in Influencer Marketing took the stage to discuss best practices surrounding this elusive but undeniably effective tool to reach consumers. Vivian Baron, CEO and Creative Chairwoman at Band of Insiders, presented the panelists: Best Buy Mexico’s E-commerce Subdirector José Camargo, Grupo Bimbo’s Global Consumer Engagement Lead Giustina Trevisi, Band of Insiders’ Influencer Marketing Manager Leonardo Vargas, and Pepsico/Drinkfinity’s Director of Business Innovation & Marketing Yamile Elias.

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Janet Grynberg @grynberg_janet
05/16/2019

IAB Mexico Reveals 90% of Mexican Internet Users Own a Smartphone, 67% Have Completed Online Purchases Recently

The media landscape has evolved a great deal in the last 10 years; advertisers need to understand the different types of internet users to be able to cater to their needs in an effective way.

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Janet Grynberg @grynberg_janet
11/26/2018

E-Commerce Grew 50% During This Year’s Buen Fin in Mexico

E-commerce grew 50% in Mexico during this year’s weekend of specials and discounts, known as “the Buen Fin”. However, marketers still need to find out how to promote the use of e-payment methods as Mexicans still prefer cash and credit cards.

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Editorial Staff @portada_online
11/19/2018

New Ride-Hailing App to Compete in the Mexico City Mobility Market

Beat, a ride-hailing app backed by Daimler Mobility Group, has announced it will open offices in Mexico City. Beat will be competing against Uber and Didi Chuxing. In 2019, the three companies will try to get as much out of the mobility market as possible, which really needs a good solution in Mexico City.

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Janet Grynberg @grynberg_janet
11/12/2018

Walmart Bets on Convenience and Technology to Grow in Latin America

We spoke to Jenifer Bice, Senior Director, International Communications and Pedro Mucciolo, Director, International Corporate Affairs at Walmart, in order to find out more about Walmart’s initiatives to compete in the E-commerce space at a global level, but more specifically in Latin America.

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Jerry Milani @gbpackjerry
10/26/2018

F1 Brings Solid Dollars to Mexico, but Future Still Unclear

With uncertain prospects beyond next year’s contract, despite many signs pointing to its economic benefits, this weekend’s race is critical to its future viability.

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Mark A. Browne
10/22/2018

Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts tell Portada the downfall of the storied retailer won’t affect the Sears franchise in Mexico where better merchandising and e-commerce under the management of Grupo Carso, owned by Mexican billionaire Carlos Slim, have built the franchise into a big hit with Mexican consumers. The implications for the U.S. Hispanic Market.

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Jerry Milani @gbpackjerry
10/18/2018

Does ESPNW Mexico Launch Signal a Latina Sports Media Surge?

The move gives brands a new opportunity to capture the growing Latina market, one which has likely been underserved to date.

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Editorial Staff @portada_online
10/08/2018

PortadaMX Agenda Enhanced by New Influencer Marketing Panel

PortadaMX will take place in less than two weeks at Casa Lamm, on October 17. The thought-provoking agenda includes essential marketing topics such as influencers, app-marketing and Fintech.

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Joe Favorito @joefav
09/24/2018

Nike Takes a Next Step With the Women of Mexico

Nike debuted its Juntas Imparables campaign, step one of a long planned and multitiered play into the Mexican marketplace for Nike.

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Edwin Molina @portada_online
09/18/2018

IMPACT Wrestling Heads to Mexico, Teams Up With Lucha Libre AAA

 IMPACT Wrestling is trying to recapture the fans’ trust with help from leveraging relationships with Lucha Underground and Mexico’s Lucha Libre AAA.

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Editorial Staff @portada_online
09/14/2018

Join Best Buy, PepsiCo, Coty, Amazon and Unilever at #PortadaMX, October 17

#PortadaMX will be the setting for the last 2018 meetings of the Portada Brand Star Committee Latam and Agency Star Committee Latam, and attendees will network one-on-one with major executives from both units of the Council System. Get tickets now!

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Jackie Adedokun @adejax7
09/06/2018

Barça Makes Its Mark In Mexico and Continues Global Initiative

Barcelona expand their football influence in the Americas and continue their global initiative to grow their brand of football.

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Joe Favorito @joefav
08/27/2018

Baseball’s Expansive Business Plan Grows In Mexico

MLB announced a slate of games as it returns to Mexico next year with regular-season and spring-training contests. Spreading the participation across multiple markets and multiple months will give MLB it’s most consistent on the ground presence in Mexico ever.

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Janet Grynberg @grynberg_janet
08/13/2018

#PortadaMX Early Bird Rate Expires THIS WEEK, Register Now!

What: Only three days left to save US $50 off your #PortadaMX ticket. Don’t wait any longer, register now and join us at the beautiful Casa Lamm in Mexico City. Why it matters: Portada Mexico gives you the opportunity to network with first-rate brand and agency executives. Choose your one-on-one meetings and get ready for […]

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Editorial Staff @portada_online
07/19/2018

GBM’s Javier Martínez Morodo to Join Portada Mexico’s List of Brilliant Speakers

At only 33 years old, Martínez has several years of experience in business aimed at technology and innovation. He will share his expertise with Portada Mexico’s attendees and will also be available for one-on-one meetings.

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Janet Grynberg @grynberg_janet
07/13/2018

Top LatAm Entertainment Sites: 96.7% of Mexican Internet Users Visit YouTube

We looked at the number of visitors at top websites to find out where Latin Americans (and particularly Mexicans) went searching for entertainment content in May 2018. YouTube is the clear winner of the entertainment industry online for Latin Americans, and even more so for Mexicans.

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Editorial Staff @portada_online
07/02/2018

How Will AMLO’s Victory Impact Marketing in Mexico? 5 Things You Need to Know

With the election of Andres Manuel Lopez Obrador (AMLO) Mexican society, politics and its economy are entering into a new age. It is likely that AMLO’s coalition will also win the majority in the Mexican legislative. How will marketing and media evolve in Mexico, Latin America’s second largest advertising market, under its new leader? 5 Things you need to know.

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Joe Favorito @joefav
06/19/2018

Mexico, Wells Fargo Look To Continue Scoring For Business During World Cup

Wells Fargo’s campaign featuring Landon Donovan supporting Team Mexico in the World Cup has gained some attention amid some “controversy” regarding the spots. Marketers can use the window of Mexico’s success and popularity with an American figure who can transcend cultures and casual fans to draw needed awareness here.

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Janet Grynberg @grynberg_janet
06/12/2018

Top LatAm Sports Sites: 34.4% of Mexican Internet-Users Consume Sports Content Online

We looked at Comscore data of the most-visited Sports sites in Latin America, and particularly in Mexico.

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