Mexico Brand Stays on the Rise in the US with Strong Spending in 2017

Although the Tourism Promotion Council of Mexico (CPTM) has slashed its budget by almost 35% this year, the country’s spending on tourism promotion abroad will increase by 41% to 1,125 million pesos. Eighty percent of it will be allocated to “priority markets” such as the US, where it appears to have opted to strengthen its ad spending during 2017.

Trump does not Scare American Tourists who want to Travel to Mexico

What:  Mexico has seen a boom in international tourism—attracting a record 35 million foreign tourists, many of them Americans, last year, a 9% increase compared to 2015. Why it matters: The impact of president Trump’s contentious relationship with Mexico on Travel and Travel Marketing is very important. The Mexican hospitality industry, including government sponsored agencies, is […]

Announcing Agenda for #PortadaMX, Oct. 11 in Mexico City!

We are very excited to announce the agenda of our Foro Portada Mexico de Publicidad y Medios on October 11 in Mexico City. Content Marketing, Video Marketing, the relationship between Social Media and E-Commerce as well as Sports Marketing will be explored in-depth by major brand, agency and media executives.

Mexican Sports Marketing – What Do Sponsors Look for in an Athlete?

What: There is an increased interest of Mexican brand marketers in sponsoring athletes, not just soccer players. What do Mexican brands really want when they are looking to sponsor an athlete”? Why it matters: 50%  of all sports marketing expense in Mexico goes into soccer, but there is a huge opportunity for sponsoring non soccer related athletes. Brands want to be associated […]


Chrysler Brand Launches “Hero” Campaign for Hispanic Market

Chrysler Brand Launches “Hero” Campaign for Hispanic Market

Chrysler unveils its' latest brand campaign “Hero,” specifically developed and created for Hispanic market, for the all-new minivan Chrysler Pacifica.Spot will air in top Hispanic markets including Chicago, Dallas, Houston, Los Angeles, Miami and more.

ONLINE VIDEO ROUNDUP: Google Chrome Adding Ad Filter, Verizon Acquires Yahoo

ONLINE VIDEO ROUNDUP: Google Chrome Adding Ad Filter, Verizon Acquires Yahoo

A summary of the most exciting recent news in online video in the U.S., U.S.-Hispanic and Latin American markets. If you're trying to keep up, consider this your one-stop shop.