What: Mexico has seen a boom in international tourism—attracting a record 35 million foreign tourists, many of them Americans, last year, a 9% increase compared to 2015. Why it matters: The impact of president Trump’s contentious relationship with Mexico on Travel and Travel Marketing is very important. The Mexican hospitality industry, including government sponsored agencies, is […]
Global W Mexico will be in charge of La Liga’s marketing strategies un Mexico.
We spoke with agency and brand executives to learn about their travel marketing plans for 2017.
MARCA Claro arrives in Mexico with a special focus on the Hispanic market.
Univision Holdings, Inc. and Grupo Televisa expand their relationship by unifying both of their content development and production efforts.
A summary of the most exciting recent news in sports marketing and media in the U.S., U.S.-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.
Taboola to power Content Discovery for El Universal, projecting 100 million page views per month.Under the agreement, El Universal integrated Taboola’s high-impact content recommendation platform with the goal of driving engagement, monetization and audience growth across desktop and mobile.
Brands are turning to Mexico to find multicultural vloggers and influencers to reach their Hispanic market throughout Latin America and the U.S.
Sites that specialize in football and sports in general found a way to make their ad revenue grow through programmatic advertising sales.
We are very excited to announce the agenda of our Foro Portada Mexico de Publicidad y Medios on October 11 in Mexico City. Content Marketing, Video Marketing, the relationship between Social Media and E-Commerce as well as Sports Marketing will be explored in-depth by major brand, agency and media executives.
The NFL has become more popular in the Mexican market, creating a great business opportunity. An example of this is the game between the Oakland Raiders and the Houston Texans, which will be played in Mexico in November 2016.
Roberto Zapata, CEO at Hoteles Misión, told Portada about the company’s plans to have 100 hotels worldwide by 2020.
What: There is an increased interest of Mexican brand marketers in sponsoring athletes, not just soccer players. What do Mexican brands really want when they are looking to sponsor an athlete”? Why it matters: 50% of all sports marketing expense in Mexico goes into soccer, but there is a huge opportunity for sponsoring non soccer related athletes. Brands want to be associated […]
The UFC will continue to focus on growing in the Latin American market.
Major Mexican soccer matches are taking place in the U.S., due to the important Mexican-American fan base, having the game played in the U.S. represents a huge marketing opportunity both for brands, e.g. Honda, fans, and TV broadcasters.
Emilio Trabulse Amor, marketing director of Marti Group, talks about the challenges and trends in the Mexican sports market.
Patty Marchak, international director at Club América, tells us about the team’s expansion plans in the U.S..
Marketer and producer of Hispanic soccer programs in the U.S. BRC Group has announced the launch of JUGOtv, a multi-platform digital sports network for U.S. Hispanic soccer fans. JUGOtv has partnered with some of Mexico’s greatest stars like Rafa Marquez, Luis Garcia and Ramon Ramirez, to bringing Mexican soccer and its stars closer to their fans in the U.S.
FLUVIP, an influencer marketing company, has decided to open offices in Mexico.
Jorge Inda Meza, U.S. marketing director for the Western region at Anheuser-Busch, talks to Portada about why now is a good moment to bring Estrella Jalisco beer to the U.S..