Latin America

Implements new strategy to coordinate panregional sales efforts.

59% of newspaper websites publish user generated content, according to recent research.

Examples of current campaigns PG&E, Albertsons and more…

Drops newspaper insert distribution and fine-tunes audience. 

Media buying by U.S. and European based advertisers in Latin American media properties has increased notably in 2007.

Hewlett Packard’s current Latin American online advertising is very different compared to the mass media print, cable and online campaigns it has done in the past

U.S based Media Buys in Latin America

The 2nd Annual SES Latino Conference and Expo took place in Miami in Mid June. The following were the main issues discussed by the events speakers and attendees

Strengthens its position in Argentina.  The acquisition price? Between $30 and $60 million.

The First Annual Hispanic Digital and Print Media Conference, October 11 New York City organized by Portada and Latin Vision Media, will strongly emphasize the client’s perspective on targeting Hispanics via digital and print media (see program). Marsha

Latin American print and digital media properties are increasingly opening ad sales offices in Miami to sell to sell Latin America media to U.S. based advertisers.  Read who is doing what…

Media buying by U.S. and Europe-based advertisers in Latin American media properties has increased notably during  the first part of 2007. A look at current campaigns including Hertz, BMW and Citibank.

Zanox, the performance-based online marketing firm owned by PubliGroupe and Axel Springer recently expanded its team to target the Latin American and U.S. Hispanic markets. Its clients include NH Hoteles, Despegar, DadaMobile and, LAN Airline.

Synovate released data from its PAX Latin America survey, which tracks media consumption and purchasing patterns of upscale consumers.

Todobebe, a media company dedicated to pregnancy and parenting, announced its expansion into Spain, Colombia, Mexico and Guatemala.

After the acquisition of ClickDiario (Agus, vincula con el articulo de Click Diario) last week, Fox buys the Directa Network. The new combined operation manages and will serve +1,000 publishers, serves +7bn impressions per month.

One of several U.S. based publishing ventures getting into the Caribbean market.

Peru’s El Comercio newspaper’s website is an interesting example of successful geotargeting to the U.S. Hispanic market.

During the first part of 2007, panregional media buying is increasing space.

A Q&A with Click Diario’s Marketing Director Alexander Miranda. New company to be named Punto Fox.