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Impresiones Aereas Brings Veteran Industry Professional Aboard

Implements new strategy to coordinate panregional sales efforts.


Mexico City-based Impresiones Aereas, publisher of multiple titles including Alto Nivel, Platino, Altura and Mexico Desconocido is opening up a Miami office to help bridge the gap between U.S. advertisers and the consumers south of the border who they wish to reach.

In line with this effort, it has hired Regional Sales Director Betty Tejera to promote their magazines and online products and work with their international reps. Ms. Tejera has worked on the advertiser side, has worked with agencies, and more recently has been working with magazine sales and online.

This past summer the company made some structural changes with the goal of integrating its different sales departments to help cross-sell advertisers into its different properties.

Impresiones Aereas specializes in niche publications covering business, fashion, entertainment, travel and other areas of interest. It also has six websites which generate 4.5 million page views per month.

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