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A Review of U.S. based Media Buys in Latin America

Media buying by U.S. and Europe-based advertisers in Latin American media properties has increased notably during  the first part of 2007. A look at current campaigns including Hertz, BMW and Citibank.

Content

Media buying by U.S. and Europe-based advertisers in Latin American media properties has increased notably in the first part of 2007. While 2006 was a relatively good year, in 2007 advertisers are investing in the region because of the continued economic growth and the increased political certainty after election year 2006. The box below shows brands active in current campaigns:

U.S based Media Buys in Latin America

Sector

Company/Brand

Tourism

Hertz, Continental Airlines, Sheraton

Automotive

BMW, Mercedes Benz, Porsche

Finance

Scotiabank, Citibank

Education

College, Kaplan University, University of New South Wales

Consumer Goods

Tetra Pak, Nestle

Source: US Media Consulting and Portada

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Portada’s mission is to help business and marketing professionals understand and reach consumers in the U.S. and Latin America. Our team members are based in New York City, Los Angeles, Miami, Mexico City, and Buenos Aires, Argentina. Credibility is our biggest asset: The Portada team is passionate about producing high-quality, independent content that helps drive forward Business and Marketing throughout the Americas.

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