Mun2 Launches Multiplatform Branding Campaign [2-A]
Seeks to underscore growth in U.S. Hispanic marketplace among younger bilingual audiences through Print, Online, Television and Radio.
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Seeks to underscore growth in U.S. Hispanic marketplace among younger bilingual audiences through Print, Online, Television and Radio.
Takes on “Hispanics Today” television show, produced by Hispanic Chamber of Commerce, and teams up with ADS Media Group. Also expands East Coast sales operations with hiring of Roberto Sroka.
Arguably the epicenter of the immigration debate, Phoenix’s Hispanic population is overwhelmingly Mexican, representing a spending power of almost $25 billion dollars.
Roberto Sroka {MPR Hispanic}, Andy Barnet {Telemundo}, Rosemary Winters {Miami Media}, Maria Lourdes Gallo{ Miami Media}
Seeks to underscore growth in U.S. Hispanic marketplace among younger bilingual audiences through Print, Online, Television and Radio.
Seeks to underscore growth in U.S. Hispanic marketplace among younger bilingual audiences through Print, Online, Television and Radio.
How much money does a Social networking site cost these days? How much a radio station or a Hispanic weekly newspaper? Does the fact that a media property is Hispanic guarantee a premium in valuation? Whether you are a a financial analyst or simply a person working in any of these media properties, you ought to know it.
Distributes domestically in heavily Hispanic markets, and abroad through its international syndication division, Atlantic Syndication. Portada speaks with Kerry Slagle, president of Atlantic Syndication.
Chicago community newspaper covers the bases with its 100% bilingual format. Looks to expand special health, tech and financial literacy sections. Portada speaks with Nile Wendorf, associate publisher.
New program will feature top sports writers from major U.S. markets to discuss the day’s sports news.
While still a small market, Arkansas has witnessed astronomical growth in its Hispanic population in recent years, now representing approximately $2.3 billion in Hispanic spending power.
John Cribb, managing director of newspaper brokerage firm Cribb & Greene and Associates, talks to Portada about how he sees the market
Strong print and digital media component.
General market comedy rag The Onion runs a Spanish-language Ziggy strip.
Hispanics more confident about economy, and more prone to open sponsored links than general market.
Impremedia strikes three-year deal with Journal Sentinel to publish La Raza in Milwaukee.
Eli Velazquez{Telemundo}, Michael Neer{UniWorld}, Dave Ellet{Belo Corp.}, Emilio Nicholas {Caribevision}
Citing growing demand, The Salt Lake Tribune announces the launch of Ahora Utah, a new weekly replacing Fronteras. Portada speaks with deputy editor Tim Fitzpatrick.
Charlotte is a growing market with a younger demographic, which is mostly male and largely Mexican. The city’s Hispanic spending power currently stands at just over $3 billion and is expected to grow to $5 billion by the end of the decade.
Eli Velazquez{Telemundo}, Michael Neer{UniWorld}, Dave Ellet{Belo Corp.}, Emilio Nicholas {Caribevision}