Mun2 Launches Multiplatform Branding Campaign [2-A]

Mun2 has announced the launch of an aggressive multi-platform ad-campaign that will seek to frame the bilingual entertainment network as key player in the Hispanic media landscape and as a go-to destination for younger Hispanics.

Targeting this audience, through radio, television and online, the network is centering the campaign on its bilingual slogan, “Do a dos”—which translates to “Do the Two.” In each of its executions, the network will seek to portray the exciting and dynamic experience of its viewers through fun, colorful, and exuberant portrayals.

The Chicago market will serve as the launching pad for the campaign, with TV and radio ads airing this week. The ads will debut in other top Hispanic markets in the comng weeks, where the network has recently been picked up by Comcast Cable’s On-Demand service.

The campaign’s digital components will manifest in the form of online banner ads on the network’s Web site,

Print ads will be targeted more at industry professionals through broadcast trade publications.

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