California-based ad sales rep firm Hispanic Multimedia Print and Marketing has been busy ramping-up sales operations and diversifying its client-base. The company, headed by Miguel Sanchez, has focused mainly on print representation in the past, but recently took on two new clients.
“One great project we’ve recently signed is a weekly television show called ‘Hispanics Today,’ a weekly English-language television show produced by the produced by National Hispanic Chamber of Commerce.” The show runs on over 240 channels nationwide mainly through NBC independent affiliates. Wal-Mart has expressed interest in the show, as has Toyota, and some financial and fast food clients.
Also in line with their efforts at diversifying the client base is their recent partnership with direct marketing specialists ADS Media Group, with whom the company recently ran a Mother’s Day promotion.
HMPM has also recently welcomed sales veteran Roberto Sroka to the fold as Partner in the company. Sroka will be representing all MPR titles on the East Coast, including: Casa y Hogar, Kena, Sobre Ruedas, Newsweek and AARP’s custom publication Segunda Juventud. Sroka previously worked as VP of Sales at Megazines, and then at Televisa.
HMPM has also recently added Notmusa/Maya Magazines group, which publishes men’s title H and TV y Notas. HMPM has also been charged with handling U.S. sales for their Mexican titles.
Lastly, HMPM has added construction trade publication Construguia to the mix, published by Cloud Peak Firm in cooperation with Reed Construction Group Custom Media.
“As you know, we need male titles in the market,” says Sanchez. “Construguia’s distribution method is unique; it is available at the professional desk—where workers pick up their material—at Home Depot’s throughout the country.