Hispanic Magazines

Meredith Corporation Buys Time Inc. for US$2.8 billion

Meredith Corporation has entered into a binding agreement to acquire all outstanding shares of Time Inc. for US$18.50 per share in an all-cash transaction valued at us$2.8 billion.Meredith adds leading media brands to already strong portfolio of National and Local Media Properties, creating media powerhouse with US$4.8 Billion in Revenues, Including US$2.7 billion of advertising revenues.


Emmis Communications to Sell Regional & City Magazines

Publishing Emmis Communications is launching “Tu Ciudad Los Angeles,” a lifestyle magazine to reach affluent latinos in Los Angeles, the city with the nation’s largest Hispanic population.Tu Ciudad Los Angeles, an English-language bi-monthly magazine, will roll out in May 2015 guide to Los Angeles culture, entertainment and lifestyle for urbane Latinos.


HOLA! Enters U.S. Market, Provides Innovative Language Choice to Subscribers

HOLA!, one of the largest celebrity magazine franchises with 33 editions worldwide in nine languages reaching 25 million readers every week, last week launched its print edition in the U.S. Hola! USA is exclusively produced for the U.S. market and will be published 7 times a year. An innovative feature is the fact that subscribers will be able to choose between an English and Spanish version of the magazine. In 2013, parent company Hola Media Inc. launched a cable television channel in Miami that currently reaches nearly 12 million households in Latin America and the United States.


Latina Bets on Beauty and Wellness Mega Event

What: Latina Media Ventures announced that it will host a Hispanic-focused beauty, hair and wellness expo this July at the Meadowlands in NJ to celebrate the specific beauty needs of Hispanic and African American women, who make up the largest consumer market for beauty products. Latina expects to get at least 10,000 attendees throughout the weekend. Confirmed sponsors to […]


Bauer Xcel Media introduces J-14 Español with focus on Mexico and U.S. Hispanic

What: Bauer Media Group’s digital division Bauer Xcel Media announced the worldwide launch of J-14 Español. The initial focus will be on the Mexican and U.S. Hispanic markets. The website will be an extension of the J-14 brand with content from the English site translated and adapted into Spanish. Why it matters: Major media groups, including major magazine publishers like […]


Enedina Vega: “The increasing affluence of the Hispanic sector will impact content moving forward.”

Enedina Vega, VP& Publisher, Meredith Hispanic Ventures, is a veteran in the Hispanic magazine media market. Recently she was one of the two Hispanic media executives in the Folio Magazine 100 list, together with Time Inc’s Luis Solis. We talked to Vega about her views on the evolving Hispanic magazine media sector and beyond. Portada:Your Award […]


Time Inc’s Luis Solis: “Leading brands now have content marketing, social, mobile and video in their RFPs”

Magazine Media has been evolving to much more than print magazines over the last decade. To celebrate the brightest executives in Magazine Media, Folio Magazine  each year puts out a list of 100 leading professionals: 20 per category (Vision, Content, Marketing, Disruption, Revenue). In 2014, two executives belonged to the Hispanic Magazine Media Sector: Luis Solis, Associate Director of Integrated Marketing at Time Inc (interviewed below) and Enedina Vega, VP& Publisher, Meredith Hispanic Ventures  (watch out for next Tuesday’s interview with Enedina Vega).


Televisa shuts down Puerto Rico publications

What: Magazine publisher Televisa is pulling the plug on its Puerto Rico operations as of December 5 leaving about 50 workers jobless. Why it matters: Puerto Rico is a major media and advertising  market. Having a major publisher like Televisa fold the local Puerto Rican editions of many of its magazines  is a significant and telling move. Televisa’s […]


MORE FROM PORTADA

Consumer Insights Roundup: FMCG Up 2.6% From Previous Year, 98% of US Internet Users Agree: Shipping Impacts Brand Loyalty…

Consumer Insights Roundup: FMCG Up 2.6% From Previous Year, 98% of US Internet Users Agree: Shipping Impacts Brand Loyalty…

A summary of the most relevant consumer insight research in the US, US Hispanic, and Latin American markets.


The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

During the seventh edition of the #PortadaMX summit, experts in Influencer Marketing took the stage to discuss best practices surrounding this elusive but undeniably effective tool to reach consumers. Vivian Baron, CEO and Creative Chairwoman at Band of Insiders, presented the panelists: Best Buy Mexico's E-commerce Subdirector José Camargo, Grupo Bimbo's Global Consumer Engagement Lead Giustina Trevisi, Band of Insiders' Influencer Marketing Manager Leonardo Vargas, and Pepsico/Drinkfinity's Director of Business Innovation & Marketing Yamile Elias.


Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts tell Portada the downfall of the storied retailer won’t affect the Sears franchise in Mexico where better merchandising and e-commerce under the management of Grupo Carso, owned by Mexican billionaire Carlos Slim, have built the franchise into a big hit with Mexican consumers. The implications for the U.S. Hispanic Market.