Latina Adjusts to the Digital Age
Latina Media Ventures, owners of Latina Magazine, is revamping its digital presence kicking off New Year with Latina Story Lab, Latina TV and more 2018 expansions.
Latina Media Ventures, owners of Latina Magazine, is revamping its digital presence kicking off New Year with Latina Story Lab, Latina TV and more 2018 expansions.
Televisa Brands Group is reorganizing its U.S. operations and modifying the distribution of its magazines.
Meredith is diminishing its Spanish-language magazine offerings. The magazine Siempre Mujer is being folded in order to focus on its digital version. Parenting magazines Ser Padres and Ser Padres Espera will continue to be published as will Parents Latina.
The leadership at Time Inc over the last two weeks made several major announcements including the abolition of publisher titles as well as a new editorial and ad sales structure. Multicultural properties People en español and Essence were also impacted.
Meredith Corporation , a media and marketing company serving over 100 million American women and 60 percent of U.S. millennial women, has unveiled Parents Latina, a new English-language magazine targeting U.S. Hispanic millennial moms, one of the fastest growing consumer segments in the marketplace.
The Los Angeles Times has announced a venture with journalist Jose Antonio Vargas to establish #EmergingUS, a multimedia platform which will explore the evolving American identity in the 21st century.
Madelin Bosakewich has left Televisa Publishing and Digital in Miami where she worked as U.S. Regional Sales Manager overseeing Televisa Publishing and Digital’s Sales Team. Sergio Carrera, Director General USA & Puerto Rico at Televisa Publishing and Digital tells Portada that he will be taking over Bosakewich’s duties until a new executive is hired to replace her.
Los Angeles based Arbol Publishing just acquired the rights to publish Playboy Latino magazine, a Spanish-language publication to be published 6 times a year with an average page count of 120 pages and a circulation of 100,000. Playboy Latino adds to Arbol Publishing’s other men oriented publications Transporte Latino and Automundo.
Meredith Corporation will launch the new English-language magazine “Parents Latina” with a circulation of 700,000, aimed to serve the growing population of English-speaking U.S. Hispanic millennial mothers. The magazine will be launching in Spring 2015 and complement Meredith’s existing Spanish-language brand, Ser Padres.
The closure of Source Interlink Distribution reflects the tremendous financial pressure that both magazine publishers and their distributors have been facing as the Internet has decimated newsstand sales and as retailers hand over prime shelf space to other products like candy and gum. There are now only two major U.S. magazine wholesalers: TNG and Hudson News.
What: ¡HOLA! TV, a new Spanish-language TV channel that reflects the lifestyle and entertainment content of iconic magazines ¡HOLA! and HELLO!, launched on DIRECTV channel 430
Quad/Graphics has announced this week it’s buying Minnesota-based Brown Printing from from German printing and publishing parent company Gruner + Jahr for US $100 million. The acquisition is expected to expand Quad’s magazine and catalog printing business significantly and add Brown Printing’s clients and employees to Quad.
SIGO Hispanic media, a company led by former EC Hispanic Media executive Hugo Hernandez is launching LosEncabezados.com, a mostly Spanish-language headline aggregation website targeting U.S. Hispanics.
Athlon Sports Communications, Inc. and PGOA Media American Publishing Group announced a partnership agreement for Athlon to acquire the rights to publish PGOA print properties, American Profile, Relish,
El Nuevo Constructor, a Spanish-language monthly magazine with a circulation of 36,000 is folding. After eleven years, publisher Editorial Latin Press decided to pull the
It’s the first question anyone related to marketing to the more than 50 million of Hispanics in the U.S. deals with: Should market in Spanish, English or both? If this is such an important question why is approximately 90% of U.S. Hispanic advertising done in Spanish?
Two important campaigns targeting the Hispanic population have been introduced this week
Women's Magazines and Digital Properties
Much like the general market, Hispanic men’s magazines and digital media properties run the gamut of subject matter, from general interest to urban interest, sports to automobiles.