What: HOLA!, one of the largest celebrity magazine franchises with 33 editions worldwide in nine languages reaching 25 million readers every week, last week launched its print edition in the U.S. Hola! USA is exclusively produced for the U.S. market and will be published 7 times a year. An innovative feature is the fact that subscribers will be able to choose between an English and Spanish version of the magazine. In 2013, parent company Hola Media Inc. launched a cable television channel in Miami that currently reaches nearly 12 million households in Latin America and the United States.
Why it matters: Hola’s launch in the U.S. is a significant digital and print addition to the U.S. (Hispanic) market. Portada talked with industry insiders Daniel Villaroel and Lucia Ballas-Traynor to assess the launch.
Following months of hard work and preparation, HOLA! USA magazine’s first print edition created in the United States, is on sale on newsstands nationwide. With an exclusive story on Eva Longoria‘s new life after marrying Pepe Bastón, the magazine, like the website HOLA.com is the result of the work of Hola USA’s team or approximately 20 professionals based in downtown Brooklyn, NY.
“Every day we provide our readers with Anglo and Hispanic content in both platforms from our newsroom in Brooklyn, which has more than 20 professionals who work closely with our sister brand, ¡HOLA! TV, to provide the reader with a real 360 approach to content,” said Editorial Vice President Cristy Marrero in a statement. Hola USA occupies offices next to impreMedia, the Hispanic digital and print media company in Brooklyn’s Metrotech business and educational center in Downtown Brooklyn.