What: There is an increased interest of Mexican brand marketers in sponsoring athletes, not just soccer players. What do Mexican brands really want when they are looking to sponsor an athlete”?
COSAS Internacional has signed a representation agreement with Chilean OOH company MASSIVA in order to sell into panregional and global accounts out of Miami.
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.
People change positions, get promoted or move to other companies. Portada is here to tell you about it.
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.
People change positions, get promoted or move to other companies. Portada is here to tell you about it.
HOLA!, one of the largest celebrity magazine franchises with 33 editions worldwide in nine languages reaching 25 million readers every week, last week launched its print edition in the U.S. Hola! USA is exclusively produced for the U.S. market and will be published 7 times a year. An innovative feature is the fact that subscribers will be able to choose between an English and Spanish version of the magazine. In 2013, parent company Hola Media Inc. launched a cable television channel in Miami that currently reaches nearly 12 million households in Latin America and the United States.
Carlos Aviles has been named editor of Southern California News Group’s three Spanish-language weekly newspapers and associated digital media – La Prensa, Excélsior and ImpactoUSA. Aviles will oversee planning and development of content for Latino audiences in Los Angeles, Orange, Riverside and San Bernardino counties.