What: There is an increased interest of Mexican brand marketers in sponsoring athletes, not just soccer players. What do Mexican brands really want when they are looking to sponsor an athlete”?
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.
Carlos Aviles has been named editor of Southern California News Group’s three Spanish-language weekly newspapers and associated digital media – La Prensa, Excélsior and ImpactoUSA. Aviles will oversee planning and development of content for Latino audiences in Los Angeles, Orange, Riverside and San Bernardino counties.