A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.
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- Marriott Hotels
Tourism and hospitality agency Diamond Public Relations has been named agency of record for Marriott International’s portfolio of Caribbean and Latin America properties.Marriott International’s 115 hotels in 26 countries and territories throughout Latin America and the Caribbean — which includes brands such as Ritz-Carlton, Courtyard Marriott, Renaissance Hotels and JW Marriott Hotels & Resorts — currently makes it the fastest growing region for the international hospitality giant. Diamond will oversee brand awareness and manage North American PR efforts for Marriott International’s Caribbean and Latin America brands, for the purpose of driving awareness and travel to hotel properties in that region.Miami-based Diamond manages PR efforts for more than two-dozen resorts throughout the U.S., Caribbean, Central/South America and Europe.
- Safilo Group
Italian eyewear manufacturer and distributer Safilo Group, which distributes licensed brands including Fendi and Dior, has re-entered the Latin American market of Argentina after a hiatus.Safilo has closed a distribution agreement with OCSA SLR of Messrs. Cosentino. Through its new terms with OSCA, Safilo plans to further develop and strengthen its business in Latin America countries.Safilo’s re-entrance into Argentina is part of the brand’s larger development plans for the Latin American region, as outlined in its 2020 Strategic Plan. Safilo has also forged strong relationships with consumers in the Brazilian and Mexican markets and is planning on similar successes in Argentina, and the whole of Latin America as it continues to set a foundation for growth in the region.
- Cath Kidston
The vintage fashion and home retailer Cath Kidston is set to open stand-alone stores and concessions in Latin America as it presses on with its global expansion plans.The retailer will initially concentrate on launching operations in Mexico and Chile.However, Cath Kidston chief executive Kenny Wilson is eyeing expansion across the region and as far as Brazil.The retailer, which recently launched a brand collaboration with Disney, is planning to enter the region with stand-alone stores and concessions following indications from online sales in Latin America that the brand has a market there.Cath Kidston has recruited Under Armour’s head of international franchising Michael Engelhaupt to lead the venture.
- Holiday Inn Express
InterContinental Hotels Group has signed the Holiday Inn Express Asuncion Aviadores hotel, the first Holiday Inn Express hotel in Paraguay.The new-build 120-room hotel will be centrally located in Paraguay’s capital city of Asuncion and joins IHG’s Crowne Plaza Asuncion hotel, already open in Paraguay.Expected to be open by the end of 2018, the hotel will be in close proximity to the World Trade Centre Asuncion, Shopping del Sol and Paseo La Galeria.
- Radisson Blu
Radisson Blu announced the opening of Radisson Blu Santiago La Dehesa, its first location in Chile. The opening of this hotel follows Radisson Blu Sao Paulo and Radisson Blu Belo Horizonte, Savassi in Brazil which opened earlier this year.
- New Era/Chivas
New Era, the sports and lifestyle headwear brand, is proud to announce a partnership with Club Deportivo Guadalajara, the soccer club with the biggest Mexican fan base in the world.The debut collection, launching in Mexico in August and in the US later this year, celebrates 110 years of Chivas history. The collection is made up of 69 different styles and features six different club logos from the clubs history. The brand’s iconic 59FIFTY fitted cap will be featured alongside the 9FIFTY Snapback, 39THIRTY stretch fit and specific styles for kids and women.With 96 years of traditional sports heritage and as the official cap supplier for MLB, and the NFL, New Era is dedicated to bring consumers a mix of fan and lifestyle-inspired products through innovative designs and global partnerships.
Patented nail wraps brand Jamberry is now extending its’ business to Mexico – their second major international market expansion in 2016. Mexico residents will be eligible to become Jamberry Independent Consultants and order product online beginning late 2016.Created by women, for women, Jamberry’s mission is to extend economic opportunity to all women and their families. Boasting a thriving network of over 100,000 Independent Consultants throughout the US, Canada and Puerto Rico, Australia and New Zealand, and the United Kingdom, Jamberry’s business model aims to enhance women’s lives and give women around the world flexibility to earn income on their schedule.
INTRODUCING NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting Latin American consumers:
–New Sales Leads: Weekly more than 20 new leads uploaded to the Database by the Portada Team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
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Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.
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