What: Latina Media Ventures announced that it will host a Hispanic-focused beauty, hair and wellness expo this July at the Meadowlands in NJ to celebrate the specific beauty needs of Hispanic and African American women, who make up the largest consumer market for beauty products. Latina expects to get at least 10,000 attendees throughout the weekend. Confirmed sponsors to date are SheaMoisture, Zee Pk Inc. and Alter Ego.
Why it matters: Magazines have been hit hard with a decrease in advertising particularly due to a decrease in print advertising of Procter & Gamble. Extending their brands to events is an important element of the revenue diversification strategy.
Latina Media Ventures announced that tickets for the first-ever Latina Media Ventures Beauty, Hair & Wellness Expo, which will take place July 18-19, 2015, at the Meadowlands Expo Center (355 Plaza Drive, Secaucus, New Jersey 07094), have been on sale since April 13, 2015, at Latina.com/expo.
Sources atLatina Media Ventures told Portada that confirmed sponsors to date are SheaMoisture, Zee Pk Inc. and Alter Ego.For attendance goals, Latina aims to have at least 10,000 attendees throughout the weekend for the first year.The expo coverage will be included across Latina’s media platforms.
In partnership with the IHS Management Show team—an organizer of professional, educational, and profitable trade shows in the industry for the last 23 years—Latina Media Ventures Beauty, Hair & Wellness Expo will bring together top brands in beauty, hair and wellness. The weekend-long event will celebrate new and upcoming trends and products, technique seminars from top stylists and how-to product demonstrations from top industry experts. The event will also feature meet-and-greets with celebrities and Latina magazine lifestyle, beauty and fashion editors, including Actress Dascha Polanco (Netflix’s “Orange is the New Black”), Model Denise Bidot, Celebrity Trainer Massy “Mankoﬁt” Arias, Billboard Music Award winner Henry Santos and TheLatinKitchen.com contributor and TV Host Evette Rios.
SheaMoisture will showcase at the Expo, along with other brands/manufacturers. SheaMoisture will have booth presence at the Expo, as well as seminars on both days to educate on hair trends and the unique hair needs of Latinas.
Attendees can check updates to the weekend line-up on Latina.com/expo and Interested exhibitors can visit expob2b.latina.com for more information.