Broadcast Media

6 Ways the FCC’s Ruling Impacts Univision and Hispanic Marketing

Yesterday’s announcement of the FCC by which the U.S. regulator allows foreign ownership of Univision to exceed the mandatory 25% is major news. As a result Televisa will increase its stake to 40%. 5 ways this may impact the largest media company targeting Hispanic audiences in the U.S and the multicultural marketing space.


FCC Allows Televisa to Increase Stake in Univision to 40%

The Federal Communications Commission (FCC) has decided that it will allow foreign investors to own equity in Univision beyond the mandated 25% cap on foreign ownership in U.S. radio and television companies, Radio and Television Business Report reveals. Foreign investors will now be able to own up to 49% of Univision’s stock and voting rights.


Telemundo & La Opinión Announce Content Partnership

Noticias Telemundo and La Opinión announced a partnership to produce and publish news content aimed at Hispanic Americans.The partnership includes the launch of “Telemundo and La Opinión Present,” a series of stories on Latino issues that will appear on Telemundo Network, La Opinión newspaper, and the digital platforms of both organizations.


Internet Advertising to Take Over Broadcast Advertising in 2017

Entertainment and media spending will hit US$720 billion by 2020, up from US$603 billion in 2015, while internet advertising will overtake broadcast advertising in the U.S. for the first time, according to the finding from PwC’s annual Global Entertainment and Media Outlook report, the company’s five-year economic forecast for media and entertainment industry revenue and ad spending.


NBCUniversal Buys DreamWorks Animation for US$3.8 Billion

NBCUniversal, a division of Comcast Corporation, has announced the acquisition of DreamWorks Animation for US$3.8 billion.Following the completition of the transaction, expected to close by the end of 2016, DreamWorks Animation become part of the Universal Filmed Entertainment Group and DreamWorks Animation CEO and co-founder Jeffrey Katzenberg will become Chairman of DreamW


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