Hyundai Motor America has developed and launched “The Miles that Unite Us”, its first bilingual creative campaign targeting both the Hispanic and general U.S. markets. Portada interviewed Erik Thomas, Director of Experiential Marketing at Hyundai, to understand the rationale for the campaign.
Marketing insights need to reflect the fact that brands market in a multicultural America. Seven critical insights and perspectives from senior marketers at Heineken, Wells Fargo, Anheuser-Busch, T-Mobile and Minute Maid.
Marketing Transformation in 2023; as we move into a new and exciting year in the marketing discipline, e-commerce marketing will continue to transform marketing, according to the brand marketers in the Portada network. They share insights related to advertising attribution, content, influencer marketing, and social commerce.
In four years the Soccer World Cup will be taking place in the U.S., Canada, and Mexico. Argentina’s World Cup win will foster the growth of soccer and sports marketing overall in the U.S. Here are 6 reasons why.
Bloomberg Línea’s content reaches more than 30 million people per month. Portada interviewed Chief Operating Officer Kaio Philipe.
Augusto Romano, CEO at Digo, talked to Portada about the particular skills a marketer needs when it comes to marketing the healthcare industry to the Hispanic population.
Which are the most salient features of e-commerce in 2022. What impact will they have on marketing in 2023? Here are 7 defining elements for e-commerce marketing according to Portada’s community of brand marketers.
Publisher Network Growth: Digo is planning to grow its’ brand safe owned and operated and third-party publisher sites to 35 million Hispanics in 2023, Augusto Romano, Chief Executive Officer, of Digo and Guillermo Pérez, Chief Creative Officer, Digo tell Portada.
U.S. Latinos account for the fastest-growing portion of US GDP, the “Economic State of Latinos in America Report” by McKinsey states. The study was unveiled at the Economic Mobility Summit recently organized by the Aspen Institute’s Latinos and Society program.
Where is growth in the highly competitive U.S. beer market? Portada asked beer marketers at Anheuser-Busch and Heineken about their vision for the growth of brands including Estrella Jalisco and Tecate Alta.
Audience segmentation offers endless possibilities for upgrading your digital marketing strategy. Here’s how you can achieve that this holiday season for your Hispanic community.
Publishers have to understand the atmosphere and environment of Latin America audiences – responding to a sharp uptick in demand for reactive, personalized curated videos online.
Martech and Adtech continue to be high-growth sectors. Entrepreneurs can substantially increase their companies’ values if they know how to navigate the ins and outs
Everybody’s heard the stats about advertising communities. Heck, we use them every day; “Ad spend in US Hispanic provides the biggest ROI”; “Hispanics will make
Washington D.C based El Tiempo Latino is one of the main digital and print properties in the U.S. Hispanic market. El Tiempo Latino aims to provide its audience with truth-based information, particularly through reliable news media in Spanish, CEO and publisher Javier Marin tells Portada.
The 2022 Soccer World Cup, which starts in less than four weeks, plays a very important role in Anheuser-Busch’s Marketing. Executives of the world’s largest brewer discussed their approach at a recent Portada Live event.
Leaders from business, government, and non-profit sectors convened in Washington D.C. for the second annual Aspen Institute Latino Business & Entrepreneurship Summit on October 18. They agreed that the creation of sustainable wealth is key for the Hispanic population to be an even bigger driver of the U.S. economy.
The NFL recently started the second year of its “Por la Cultura” campaign. Portada talked with Javier Farfan, Cultural Marketing Strategist at the NFL, about this campaign that celebrates Latino heritage throughout the year. Find out what insights it is based on, how the campaign is executed, its results, and what’s next.
Lee, Visit Ford Lauderdale, California Department of Public Health (CDPH), … and other brands targeting the U.S. consumer right now. Check out our prior Sales Leads columns.
Why CTV advertising offers a unique opportunity for political campaigns, when targeting Hispanic voters. With the 2022 general election fast approaching, political ad spending is