Coca-Cola and Fox International’s NatGeo Mundo were at hand Tuesday morning to present insights behind Viviendo Positivamente (Living Positively,) a series of four documentaries produced
For those still trying to figure out how much advertisers will spend on social media in the next few years, it might be worth taking
In this day and age, merely looking at television ratings is no longer enough to understand the engagement of viewers with a specific program or
YaSabe has been selected by Viva Móvil by Jennifer Lopez as provider of local information, the companies announced today. Under the agreement, whose financials were
McDonald’s USA wanted to get a jumpstart on its sponsorship of the 2014 FIFA WorldCup in Brazil, so the company’s marketing team thought a good
New York City-based advertising agency Wing has launched an online campaign aimed at increasing awareness and educate millennials about AIDS and other sexually-transmitted diseases. The pro-bono
The 2013 Upfront season is over and, once again, Hispanic TV networks attracted hundreds of attendees to their respective presentations this week in Manhattan. Overall,
Facebook is very interested in acquiring mobile app Waze. According to several Israeli media reports, executives of both companies have held meetings. It is estimated that the
Facebook would be integrating video ads into its user´s time lines. The social network is studying the possibility of incorporating autoplay video ads into the time
After only a few hours and many thousands of tweets, Facebook posts, blog posts and calls to action, The Walt Disney Co. said it will
Twitter’s hiring of Cynthia Gaylor, an experienced banking specialist at Morgan Stanley, kicked off media speculation that the company was on the road to going
In 2012, when Terra.com live broadcast the Summer Olympics, traffic to the site not only soared but threw light over a fast-growing, unstoppable digital trend:
Univision Communications on Wednesday unveiled plans to launch several web-only series; a new online destination for Hispanic millennials, and announced the addition of five new
Starcom, the media buying and planning agency part of Publicis Groupe, the world’s third-biggest advertising company, will work with Twitter Inc. on how to make
Matias Alpert is CEO for EMEA & LATAM – Neo@Ogilvy. Although social is booming, we often run into a challenge when
Remember our debate with the Huffington Post last winter about the size of Facebook’s Hispanic Audience? Our reporter Raul Ramirez Riba told Huffington Post writer Cristina Costantini, who
Social Media Advertising is becoming a major ad category. Researcher BIA/Kelsey forecasts that by 2016 US$ Social Media Advertising volume will double to US $9.2
A campaign for SOYJOY, the whole soy natural fruit bars, was nominated for the 2012 Top Hispanic Digital Advertising Campaign plan and execution. While Portada’s audience chose Lopez Negrete Communications – Dr. Seuss The Lorax (Disney) as the award winner, the SOYJOY campaign has interesting aspects particularly in the mobile and online marketing realm.
“To drive retail sales, build the avocado category and sustain our strong brand momentum, Avocados from Mexico commits more funds to marketing support than any other avocado organization in the U.S.” according to a written statement to The Produce News from Eduardo Serena, marketing director of the Avocado Producers & Exporting Packers Association of Michoacàn, commonly known by its acronym APEAM.
Victorio Lorandi (Redmas), Engel Fonseca (MediaScience), Lilia Castillo (Valley Morning Star), Daniel Cavazos (The Brownsville Herald), Mitch Kline (Targetspot), Veronica Rodriguez (VPE)
