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New York City-based advertising agency Wing has launched an online campaign aimed at increasing awareness and educate millennials about AIDS and other sexually-transmitted diseases.

The pro-bono campaign, for the non-for-profit Red Hot Organization, includes a hidden camera stunt in which a young, attractive female walks into a bar and exchanges phone numbers with young men. Upon leaving the bar, each man starts receiving hundreds of text messages detailing her sexual history – from various partners. “Robert, I slept with her once;” or “We did it three times in college;” and “I cheated on her.” A final, reminder text message says: “Don’t get more than their number. Protect yourself.”

The video (watch it below) puts a spin on the singles scene and its preferred method of communication, text messaging, to demonstrate that choosing a new sex partner puts you in contact with all their previous partners. The video is in English, but it can be seen in Spanish by clicking on the Closed Captions (CC) link at the bottom of the video.


Laura has lived and worked as a journalist in Mexico, Chile, Argentina and the U.S. She was the founder and editor in chief of Marketing y Medios magazine, an English- language trade publication devoted to explaining the Hispanic market to a non-Spanish speaking audience of executives and marketers. Prior to that, she was responsible for creating and launching the Spanish-language edition of the Wall Street Journal. She was also the creator and founding editor of Entrepreneur magazine´s Spanish-language Web site She is fluent in Spanish, English and French and works as a freelance writer and editor in New York City.

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