In this day and age, merely looking at television ratings is no longer enough to understand the engagement of viewers with a specific program or TV event. This was the case of Sunday’s (May 26) historic match between Mexico’s Club América and Cruz Azul, in which the former was crowned winner of the 2013 Liga MX Clausura season.
The match not only broke ratings records for the Univision Network, where it aired starting at 8:50 PM/ET, but made it the No. 1 most social broadcast network regardless of language, according to SocialGuide, a company that tracks TV audience engagement on social networks. The Liga MX final, per SocialGuide, had more social engagement than TNT’s NBA Miami Heat vs. Indian Pacers game – delivering more tweets per unique.
Overall, the Liga MX final on Sunday night made Univision the No. 1 broadcast network in primetime among Adults 18-34, beating ABC, CBS, FOX and NBC.
Additionally, among Adults 18-49, the final was the most watched Liga MX match on Univision since 2011 in four out of the Top 5 Hispanic markets – Los Angeles, New York, Houston and Dallas.