Advertising Technologies

Nielsen Catalina Solutions and Time Inc. to Measure Multiplatform In-Store Sales Impact

Nielsen Catalina Solutions (NCS) and Time Inc. announced a groundbreaking method of cross-platform advertising measurement that makes it possible to measure the quantifiable in-store sales impact of campaigns across print, digital and TV.Study with Crystal Light Beverage Brand shows that combining print, digital and TV in a cross-platform campaign has a positive impact on sales.


ADTZ Acquires Glow Digital Media & Creates ADGLOW

What: ADTZ , one of the main social media advertising companies in Southern Europe and Latin America, has acquired Glow Digital Media, a London-based paid media firm.The combined entity, which will operate under the name ADGLOW will offer its services through an extensive network of offices in Barcelona, Bogotá, Hong Kong, London, Milan, Mexico DF, New York, San Francisco and Singapore, with its headquarters remaining in Madrid.


MORE FROM PORTADA

FIFA Adds Women’s Soccer Strategy

FIFA Adds Women’s Soccer Strategy

For FIFA, increased participation will mean increased interest in the women's game, leading to more marketing opportunities for brands as well.


Nielsen’s Video Report: 66% of the General Population Pay for Subscription Video on Demand Service

Nielsen’s Video Report: 66% of the General Population Pay for Subscription Video on Demand Service

Nielsen has published its yearly Video 360 Report, meant to help marketers and advertisers understand audiences' motivations and behaviors around today's dynamic video landscape.


#PortadaNY Soccer Marketing Key Takeaways from Allstate, Comcast, NYCFC and Scouts Sports and Entertainment

#PortadaNY Soccer Marketing Key Takeaways from Allstate, Comcast, NYCFC and Scouts Sports and Entertainment

Portada New York included two sports marketing panels, featuring Portada board member and Allstate Director of Sports Marketing Daniel Keats, Comcast’s Hispanic Marketing Director Alejandro Solorio, Portada board member and EVP, Managing Partner, Scout Sports and Entertainment Michael Neuman, and Jon Patricof, president of the New York City Football Club.