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Advertising Technologies

Luxury Ads to Grow 3%: Strong In-house Native, Print Dominates “High Luxury”

Expenditure on luxury advertising will rise by 3.0% in 2016, up from 1.9% in 2015, according to Zenith’s Luxury Advertising Expenditure Forecasts second annual edition. Luxury advertisers will spend a total of US$10.9bn across the top 18 markets(including The United Stated) in 2016, up from US$10.6bn in 2015. The USA is the largest luxury ad markets, accounting for 45% of luxury adspend in 2015, according to the report.

Vista Equity Partners Acquires Marketing-Tech Company Marketo

Marketing automation giant Marketo, Inc. has entered into a definitive agreement to be acquired by private equity firm Vista Equity Partners for a total value of approximately US$1.79 billion.Marketo shareholders will receive US$35.25 in cash per share, representing a 64% premium to the unaffected closing price as of May 9, 2016.

Facebook to Shut Down Desktop Ad Exchange FBX

Facebook is reportedly planning to close its ad exchange FBX that allows advertisers to buy desktop ads.The move is said to be part of Facebook’s shift to mobile now that mobile has become its’ main source of traffic and revenue.

Nielsen to Measure Instant Articles on Facebook

Nielsen has announced that Facebook will offer its publishing partners Digital Content Ratings for measurement of its Instant Articles.Expanded digital content ratings aim to give publishers a more complete picture of their digital audiences.

Verizon’s Precision Market Insights to Integrate into AOL

Verizon and AOL are helping advertiers reach consumers by integrating Verizon’s “Precision Market Insights” into AOL’s ad targeting, optimization and measurement system.PMI integration to AOL is aimed to enhance AOL’s layers of data already used by advertisers with information about segments of consumers.

Nielsen Catalina Solutions and Time Inc. to Measure Multiplatform In-Store Sales Impact

Nielsen Catalina Solutions (NCS) and Time Inc. announced a groundbreaking method of cross-platform advertising measurement that makes it possible to measure the quantifiable in-store sales impact of campaigns across print, digital and TV.Study with Crystal Light Beverage Brand shows that combining print, digital and TV in a cross-platform campaign has a positive impact on sales.

AT&T Enters Programmatic TV, Partners with Videology

AT&T is about to enter the world of programmatic TV with the launch of automated, self-service private marketplace Video Inventory Platform (VIP), a data-optimized TV and video planning tool.VIP is one of the first major ad products AT&T has released since its US$49 billion merger last year with DirecTV.

ADTZ Acquires Glow Digital Media & Creates ADGLOW

What: ADTZ , one of the main social media advertising companies in Southern Europe and Latin America, has acquired Glow Digital Media, a London-based paid media firm.The combined entity, which will operate under the name ADGLOW will offer its services through an extensive network of offices in Barcelona, Bogotá, Hong Kong, London, Milan, Mexico DF, New York, San Francisco and Singapore, with its headquarters remaining in Madrid.