Advertising Technologies

Nielsen Catalina Solutions and Time Inc. to Measure Multiplatform In-Store Sales Impact

Nielsen Catalina Solutions (NCS) and Time Inc. announced a groundbreaking method of cross-platform advertising measurement that makes it possible to measure the quantifiable in-store sales impact of campaigns across print, digital and TV.Study with Crystal Light Beverage Brand shows that combining print, digital and TV in a cross-platform campaign has a positive impact on sales.


ADTZ Acquires Glow Digital Media & Creates ADGLOW

What: ADTZ , one of the main social media advertising companies in Southern Europe and Latin America, has acquired Glow Digital Media, a London-based paid media firm.The combined entity, which will operate under the name ADGLOW will offer its services through an extensive network of offices in Barcelona, Bogotá, Hong Kong, London, Milan, Mexico DF, New York, San Francisco and Singapore, with its headquarters remaining in Madrid.


AD-TECH ROUND-UP: Acquisitive LiveIntent, Gilette’s Mini Game, What’s App Brazil Nightmare….

A summary of the most exciting recent news in advertising technology in the U.S., U.S.-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop. By Portada Editorial U.S./U.S.-Hispanic Markets LIVEINTENT ACQUIRES DATA ONBOARDER. LiveIntent, a web platform that offers full-service e-mail advertising services for marketers and publishers, announced the […]


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Consumer Insights Roundup: Consumer Behavior Changes After Banking Technical Issues, Online Audiences Tired of Influencer Marketing…

Consumer Insights Roundup: Consumer Behavior Changes After Banking Technical Issues, Online Audiences Tired of Influencer Marketing…

A summary of the most relevant consumer insight research in the US, US Hispanic and Latin American markets.


Mar-Tech Roundup: SACI Falabella to Purchase E-retailer Linio for US $138M, Investors Like FLUVIP…

Mar-Tech Roundup: SACI Falabella to Purchase E-retailer Linio for US $138M, Investors Like FLUVIP…

We are introducing a bi-weekly summary of the most exciting recent news in marketing technology and trends. If you’re trying to keep up, consider this your one-stop shop.


Block Chain Poised to Revolutionize Brands’ Connections with Customers

Block Chain Poised to Revolutionize Brands’ Connections with Customers

Customers can protect their personal data and monetize it, entering into a one-on-one relationship with brands through a technology called "smart contracts". Smart contracts allow users to enter into data sharing agreements with brands that are “securely stored on the block chain along with the detailed terms and conditions,”

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