The “Global Review of Data-Driven Marketing and Advertising”, a new White Paper sponsored by MediaMath, for the first time includes major insights on Data Driven Marketing in Latin America. The report includes data from a survey of thousands of marketers in 3 major Latin American markets. Download it here.

One of the main insights of the White Paper, a “Global Review of Data-Driven Marketing and Advertising”, is that not only does data matter, but it’s coming to represent a central pillar of marketing, advertising and customer experience practice, all around the globe. The report, which is based on a survey of nearly 3,000 marketers, provides in-depth quantitative and qualitative information on whether and how companies are investing in Data Marketing. For the first time data about  three major Latin American markets is disclosed.

Free download it here!

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Portada Staff

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