Brazil Archives

Research: Copa America 2015 – Soccer Fans in Latin America Deciphered

With the start of the Copa America 2015, June 11 until July 14 in Chile and one of the most anticipated sports events of the year, soccer passion and emotion will be running high throughout Latin America. While the popularity of soccer is very widespread throughout the Southern continent, what soccer means to fans and how they live their passion is very different. Havas Sports & Entertainment has published the study: “Fans, Passions and Brands”, which surveyed 21,000 fans across 16 countries, and aims to understand the motivations and behaviors of soccer fans and their relationship with brand sponsors.

Teads Opens New Brazil Office as Video Advertising Firm Expands Presence in Latin America

What: Video advertising and a global monetization platform for publishers Teads opens new office in San Pablo, Brazil in an effort for capitalizing on the growth of

Research: Latin Americans Have Significantly Higher Brand Attachment, Havas Study Reveals

Havas’ Meaningful Brands 2015 study reveals that brands do matter in LatAm, as the disconnection to brands is lower than globally, which means the connection with

Rotten Tomatoes launches Spanish language Movie Rating and Review Site Tomatazos

Busca Corp., a leading digital entertainment network headquartered in La Jolla, California, has signed a multi-year license agreement with Rotten Tomatoes to launch Tomatazos.com, the official Spanish language movie ratings and reviews site.

Twitter to open offices in Miami, Mexico and Colombia, Continues Partnership with IMS

What: Twitter is expanding its operations in LatAm by opening new offices in Miami, Mexico and Colombia. Guilherme Ribenboim will now be VP Latin America, and Matthew Drinkwater, has

GMR Expands Latin American Footprint

Experiential Marketing agency GMR is opening a larger office in Rio de Janeiro’s tallest Building, getting ready for 2016 Summer Olympic Games in Brazil. As the

Gravity4 buys Brazilian company EzLike, expands into Paid Social

Gravity 4 has just acquired EzLike, the Facebook paid advertising platform, making this the company’s 8th acquisition and making it the dominant player in the paid social space.Portada interviewed Xavier Mantilla, General Manager Latin America at Gravity4, to have view on this recent acquisition.

Brazil and Mexico are among the top 5 Global Branded Entertainment Markets

Powered by the fifth straight year of accelerated growth in product placement investments and strong expansion in consumer events in emerging markets, global branded entertainment revenues posted faster year-on-year growth in 2014 as paid placements in television, film and digital media combined with consumer event marketing and sponsorships to post a 6.3% increase to a record US$73.27 billion, according to the PQ Media Global Branded Entertainment Marketing Forecast 2015-19.

Buyoed by Havas Deal NewsCred Talks to Clients about Brazil

Deal between Havas and NewsCred will give access to content, content management and analytics tools for Havas and its clients around the globe.

Brazilian app developer Movile expands globally

Brazilian technology conglomerate Movile, a mobile services and software developer in Latin America, has been investing and acquiring new businesses over the past year to expand globally and draw attention to that country.

Video Ad Platform Teads Raises US $30M to finance U.S. and Brazil expansion

What: Global video advertising platform Teads has announced a US $30 million financing operation preparing for a future IPO.50% was raised from an increase in capital,

RocketFuel opens Brazil office

What: RocketFuel, a publicly quoted marketing optimization software solutions firm, has opened an office in Sao Paulo, Brazil. The Brazil office is led by Managing

Dentsu Aegis Network acquires Brazil’s OOH Plus & launches Posterscope in Latin America

Dentsu Aegis Network has announced the acquisition of Brazil’s leading Out-of-Home agency group, OOH Plus, and the launch of Posterscope in Latin America.

MAGNA Global’s Shaffia Sanchez dissects 2015 LatAm Ad Growth Forecasts

Magna Global, the forecasting unit owned by IPG, recently published its 2015 Global Advertising forecasts showing Latin America as the highest growth area worldwide, with LatAm expected to see almost a 13% uptick in 2015 after jumping 15% in 2014. Portada interviewed Shaffia Sanchez, President, MAGNA Global, World Markets, so she could explain the rationale behind the forecast.

Batanga to expand Content Offerings to Spanish-speaking Latin America

Batanga Media is allocating more resources to its content offerings, particularly to expand its Portuguese brands to the rest of Latin America, primarily Mexico and Argentina. Batanga Media is also spinning off its Performance Advertising Business into a new unit called Groovit Digital.

Ad-Tech expands to LatAm: DataXu partners with Eikon Digital

DataXu, provider of programmatic marketing software, and Eikon Digital, a digital media and technology company, have announced a partnership in Latin America exclusive of Brazil.

Twitter’s Brazil unit opens new office, continues ad business model expansion

Twitter‘s Brazil division is opening a new office in that South American country, one of that social-networking site’s five biggest markets, as part of the company’s continued focus on its advertising-driven business model.

Accelerize Inc. expands its footprint in Latin America

What: Brazilian cost per action network C2 CPA Network has selected CAKE,Accelerize Inc. digital marketing software division, to track and optimize their performance marketing activities and campaign strategies.

Research: Social media shows exponential growth in LatAm, 127% year over year increase

Social media engagement in Latin America for the month of July 2014 showed 127 percent year over year increase in engagement across Facebook, Twitter and Instagram, with 455.3 million total actions, according to a Shareablee’s analysis.

Bombardier opens new Office in Sao Paulo, expands Latin American presence

Bombardier Commercial Aircraft has opened its newest Regional Sales and Marketing Office in Sao Paulo, Brazil as part of its continued focus on regionalizing. Bombardier’s Sao Paulo Office will allow its locally-based sales, marketing and customer services team ease of access to its existing and upcoming South American-based stakeholders. The new office in Sao Paulo is located in the neighbourhood of Alto de Pinheiros.