What: Brazilian Movile, one of the largest Latin America’s mobile app developers, is expanding globally while attracting tech interest in the Brazilian market.
Why it matters: In addition to its headquarters in Brazil, Movile has extended its presence in the U.S. tech community by opening an office in Sunnyvale, California expecting US entrepreneurs will be happy to do business with Latin American companies as smartphones have become more widely used all over developing countries.
Brazilian technology conglomerate Movile, a mobile services and software developer in Latin America, has been investing and acquiring new businesses over the past year to expand globally and draw attention to that country. Although the company is already extending its reach to global markets such as China and the U.S., the increasing activity of industry players such as Apple, Facebook and Google in Latin America is making companies set eyes on the region.
Movile revenues have increased in Latin America, at the same time smartphones have become more widely used all over developing countries in the region. Movile has recently launched the paid- app for children PlayKids in China, which actually became the most sold and number two most popular app in Brazil (behind “Clash of Clans” and ahead of “Candy Crush”).
“Brazil entrepreneurs need to think big and we are here to play big,”said Movile’s co-founder Eduardo Henrique during a press reception in San Francisco.
In addition to its headquarters in Brazil, Movile has extended its presence in the U.S. tech community by opening an office in Sunnyvale, California. Based on PlayKids and Movile’s apps success, it’s likely that companies in Silicon Valley will be thrilled to do business with Latin American entrepreneurs as well.
“Latin American entrepreneurs can go global, but they need to shake hands with Silicon Valley,” added Henrique.
Big industry players such as Facebook and google have noticed Movile’s successful growth of its business in Latin America.An example of which is Facebook CEO Mark Zuckerberg holding his first-ever “town hall meeting” with the social media’s user community in Bogota, Columbia, while Google announced that their Project Ara, a modular smartphone, will be first introduced in Puerto Rico.In addition, Apple has also revealed they would bring iAds to Brazil and Mexico in that product’s first expansion outside of the U.S. The introduction of Apple’s iAds advertising platform into Latin America follows the company’s entry into the Brazilian retail market last year.
This reflects how the Brazilian market, equally to China and India, is becoming a major option for tech companies when it comes to expand their business outside th U.S.
Founded in 1998, Movile has around 30 million monthly users who account for 50 billion transactions a year on the company’s platform. The tech company supplies games, education, and entertainment applications for feature phones, low-end mobile handsets with very limited capabilities. Among these app are: Apontador (their version of Yelp), Cinepapaya (mobile ticketing), and iFood (similar to GrubHub).