What: Brazilian cost per action network C2 CPA Network has selected CAKE,Accelerize Inc. digital marketing software division, to track and optimize their performance marketing activities and campaign strategies.
Why it matters: The agreement helps Accelerize to expand in the country with the highest level of digital ad spending in Latin America.
Newport, CA, based Accelerize Inc. and its digital marketing software division, CAKE, have announced that C2 CPA Network, a cost per action network in Brazil, has selected CAKE to track and optimize their performance marketing activities and campaign strategies. With the addition of this new customer, CAKE continues to build momentum in the rapidly growing Latin American digital market.
C2 CPA Network is the first CPA network in Brazil, and partners with 300+ affiliates who run CPA offers on their blogs and web sites. The company upgraded from another SaaS provider to CAKE for tracking because it needed deeper and more granular insight into how CPA campaigns were performing for affiliates looking to monetize their content, and advertisers looking to generate more exposure for their products. The organization also required a more accurate, reliable and scalable solution for its aggressive growth plans.
CAKE, a division of Accelerize Inc., provides a SaaS-based solution to track, attribute and optimize the performance of digital marketing spend, in real-time.
Brazil will see the highest levels of digital ad spending in Latin America through 2018, more than 50 percent of all digital ad spend in the region
“According to eMarketer, Brazil will see the highest levels of digital ad spending in Latin America through 2018 more than 50 percent of all digital ad spend in the region.Digital marketing providers want to be sure they are allocating that spend wisely, which is why accurate, multi-touch tracking is a critical requirement. We look forward to working closely with C2 CPA Network as they continue to experience rapid growth in this important market,”said Santi Pierini, CAKE President and Chief Operating Officer of Accelerize.
“CAKE gives us the trusted, in-depth analysis we need to fine tune the CPA campaigns running through our network, and generate positive results for the advertisers, web masters, blog owners and content developers we work with.Thanks to CAKE, we already have 85 Top Offers for Brazil in our network and are empowering more than 300 affiliates to generate revenue through their online content. It’s a great tool for performance marketing,”said Ramon Vailatti, CEO and Founder of C2 CPA Network.