La Voz de Houston Set to Relaunch this Summer
La Voz de Houston (weekly, circ. 100,000, Spanish) will relaunch August 3rd with a new look and expanded editorial.
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La Voz de Houston (weekly, circ. 100,000, Spanish) will relaunch August 3rd with a new look and expanded editorial.
Voy Communications, Fernando Espuelas’ Hispanic entertainment company, will expand its advertising and direct marketing campaign.
Foley’s , the Houston based retailer, is looking to increase its market share among Hispanics and is envisaging more print advertising in Texas.
Therese Mulvey, Isis Gonzalez, Marla Skiko, Nancy Rosado.
American Media will launch Hombre Actual in March 2006. TodoBebe and Rayo will publish a Parenting Guide. New York based Yellow Page publisher introduces Nuestra Guia.
The Newspaper Association of America announced the finalists for its annual ATHENA Awards.
Liz Saracheck Blacker, Juan Arango, Matthew Spahn, Greg Kallman.
The five year economic and financial crisis has had a profound impact on the Argentine magazine industry.
The Direct Marketing Association released new data about the amount of advertising direct mailed to Hispanics.
General Electric Consumer Finance recently tested Hispanic markets in Houston and Chicago.
The Center for Disease Control (CDC) is exploring custom publishing options to reach Hispanics. Companies in the insurance sector are doing the same.
Petco, the pet supplies retailer, is evaluating whether to enter the Hispanic advertising market.
A Q&A with Erich Linker, Senior VP National Advertising Sales of Impremedia, and Mary Zerafa, Director of Corporate Marketing.
ImpreMedia announced the launch of Domingo (Sunday). Each Sunday, beginning October 9, 2005, ImpreMedia will distribute free, home delivered publications to 650,000 targeted households in New York and Los Angeles.
Carlos Valdivia, Orlando Nieves, Rafael Guerrero, Francisco Framil, Nilda Velez, Mark Lopez…
Carlos Valdivia, Orlando Nieves, Rafael Guerrero, Francisco Framil, Nilda Velez, Mark Lopez…
Asuntos Legales, a Spanish consumer safety newsletter for the clients of personal injury attorneys, was launched by Lawyers Weekly.
BuenHogar, published by Editorial Televisa, has applied for membership in the Audit Bureau of Circulations (ABC).
Latin-Pak announced a partnership with Verified Audit Company to provide clients of its Hispanic Door Hanger program immediate detailed delivery information and verification.
Visa will launch a custom magazine targeting Spanish-speaking audiences.
The new publication will be a key element of Visa’s Hispanic financial education effort.