Petco, the pet supplies retailer, is evaluating whether to enter the Hispanic advertising market. Los Angeles Based AGC Communications is Petco's print advertising agency. Petco has a 13x preprint program. The in-home for their preprints is usually the last week of each month. They don't use ROP for any national buys, but do for their doggy day care stores and grooming services on a sporadic basis. They do not have any budget allocated to using Hispanic print for 2005 but they are in the beginning stages of undertaking a full market review of all their print buys for their entire chain, and they are receptive to adding Hispanic print if it makes sense for the market.
