Petco, the pet supplies retailer, is evaluating whether to enter the Hispanic advertising market. Los Angeles Based AGC Communications is Petco's print advertising agency. Petco has a 13x preprint program. The in-home for their preprints is usually the last week of each month. They don't use ROP for any national buys, but do for their doggy day care stores and grooming services on a sporadic basis. They do not have any budget allocated to using Hispanic print for 2005 but they are in the beginning stages of undertaking a full market review of all their print buys for their entire chain, and they are receptive to adding Hispanic print if it makes sense for the market.
New Advertising Campaigns/Petco
- July 5, 2005
-
Editorial Staff @portada_online
Editorial Staff @portada_online
Portada’s mission is to help business and marketing professionals understand and reach consumers in the U.S. and Latin America. Our team members are based in New York City, Los Angeles, Miami, Mexico City, and Buenos Aires, Argentina. Credibility is our biggest asset: The Portada team is passionate about producing high-quality, independent content that helps drive forward Business and Marketing throughout the Americas.
The Latest
- BMO, Hyundai, PIM Brands, TurboTax…
- Why The Total Market Theory Isn’t Working With Latinos
- 7 Insights for Brands in Multicultural America, According to Heineken, Wells Fargo, Anheuser-Busch, T-Mobile, and Minute Maid
- Molson Coors, Samsung, Pepsi , Rent the Runway, Xoom, Oscar Mayer…
- WWE Engages Outside Advisors to Support Review of Strategic Alternatives
Partner News
- Persado Reveals Top- and Least-Performing Words for Engaging Consumers
- USA TODAY NETWORK Ventures Announces 2023 PLANTERS® brand legends Party With Hosts Rob Gronkowski and Vernon Davis
- Triton Digital Releases Rankings for the Top Digital Audio Properties for December 2022
- Klaviyo Releases Q4 2022 Business Trend Recap
Boost Your Sales
Meet & Learn
|
|
U.S. |
LatAm |
2023 |
2023 |
|
Who is Moving Now
- Yahoo Receives 25% Stake in Taboola, Dollar Tree and More…
- Changing Places: Playmaker Acquires JuanFutbol, Franklin Madison, Latin2Latin Marketing …
- LMN Gets US$80 million Funding; Buys Radio Stations, MoEngage, Emigdio Rojas, Jessica Ricaurte…
- Show Heroes Group Buys smartClip Latam, TelevisaUnivision, Chemistry Cultura, Playmaker Buys Cracks…