New Launches: Hombre Actual, New Parenting Guide, Nuestra Guia
07/05/2005
American Media will launch Hombre Actual in March 2006. TodoBebe and Rayo will publish a Parenting Guide. New York based Yellow Page publisher introduces Nuestra Guia.
July 5, 2005
NAA Announces Finalists for Newspaper Advertising Awards
07/05/2005
The Newspaper Association of America announced the finalists for its annual ATHENA Awards.
Argentina’s Publishers Look for Home Grown Solutions
07/05/2005
The five year economic and financial crisis has had a profound impact on the Argentine magazine industry.
New Statistics About the Amount of Direct Mail Received by Hispanics
07/05/2005
The Direct Marketing Association released new data about the amount of advertising direct mailed to Hispanics.
New Advertising Campaigns/General Electric Consumer Finance
07/05/2005
General Electric Consumer Finance recently tested Hispanic markets in Houston and Chicago.
CDC Exploring Custom Publishing Options
07/05/2005
The Center for Disease Control (CDC) is exploring custom publishing options to reach Hispanics. Companies in the insurance sector are doing the same.
New Advertising Campaigns/Petco
07/05/2005
Petco, the pet supplies retailer, is evaluating whether to enter the Hispanic advertising market.
Impremedia Executives Explain the Rationale for their Launch of a Sunday Newspaper
07/05/2005
A Q&A with Erich Linker, Senior VP National Advertising Sales of Impremedia, and Mary Zerafa, Director of Corporate Marketing.