According to the Direct Marketing Association's 2005 Statistical Fact Book, fifty-five percent of Hispanics receive six or more pieces of advertising mail weekly.

Other statistics from the book include:

· Forty-seven percent of companies increased their expenditures in 2004.

· Direct mail (other than catalogs) remains the most-used direct marketing method.

· Internet advertising in 2004 surpassed $9.6 billion, a total that was 32.5 percent higher than in 2003.

· Sixty-five percent of consumers shop from catalogs, on the Internet, over the phone or by mail because of convenience.

Author

Portada Staff

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