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New Statistics About the Amount of Direct Mail Received by Hispanics

The Direct Marketing Association released new data about the amount of advertising direct mailed to Hispanics.

Content

According to the Direct Marketing Association's 2005 Statistical Fact Book, fifty-five percent of Hispanics receive six or more pieces of advertising mail weekly.

Other statistics from the book include:

· Forty-seven percent of companies increased their expenditures in 2004.

· Direct mail (other than catalogs) remains the most-used direct marketing method.

· Internet advertising in 2004 surpassed $9.6 billion, a total that was 32.5 percent higher than in 2003.

· Sixty-five percent of consumers shop from catalogs, on the Internet, over the phone or by mail because of convenience.

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