This year's finalists in the new multicultural division are:
- Crossover Creative Group, Richmond, Calif.
- BaumanCurry & Co/Ridgley Curry & Associates Inc., Los Angeles
- A Partnership Inc., New York City
- AdAsia Communications, New York City
- La Opinion/ImpreMedia, Los Angeles
- la comunidad, Miami Beach, Fla.
Judging the multicultural category were: Patsy Daulmas, Lopez Negrete Communications; Luis Fitch, UNO Hispanic Advertising; Young Kim, PanCom; Luis Miguel Messianu, del Rivero, Messianu DDB; Reginald Ponder, E. Morris Communications; Carol H. Williams, Carol H. Williams Advertising; Vicky M. Wong, Dae Advertising; and Aok Yuen, A Partnership Inc. Press Release
"Advertisers and agencies have begun to realize that in addition to the vibrant core newspaper, the industry also presents multiple opportunities to reach diverse audiences," said NAA Senior Vice President and Chief Marketing Officer John E. Kimball.
"Newspapers today are reaching a broad base of users that is growing to include ethnic consumers as well as those considered to be more traditional. This is being done with an expanding footprint of the newspaper brand offerings including online, consumer targeted products in English, Spanish and a number of other languages, and specialty publications that have a specific editorial focus. Much of the creative work done specifically for these audiences demonstrates a new level of sophistication and is deserving of recognition."