New Launches: Hombre Actual, New Parenting Guide, Nuestra Guia

American Media launches new men's magazine American Media will launch Hombre Actual in March 2006. Hombre Actual will be published eight times in 2006. It will have a circulation of 25,000. American Media hopes to grow the magazines circulation to 50,000 and its frequency to 10 times by 2007. The magazine will cost US $2.99. Advertisers in the automotive, alcohol, electronics and beauty categories have expressed interest in targeting Hispanic males through the new publication.

Latino men are getting a lot of attention these days. There are currently five Latino men's magazines on the market, including Zoom Media Group's Loft (monthly, circ. 60,000) Tlahtoani Media Group's OYE (circ. 75,300, monthly), Maxim en español (Editorial Televisa, circ. 50,000, monthly), Men'sHealth en español (Editorial Televisa, circ. 35,000, monthly) not to mention a number of other specialty magazines that get mostly male readers. OYE (Open Your Eyes) and Hombre (Hombre Publishing Group, circ. rate base 100,000). In addition there are at least half a dozen sports magazines and newspaper inserts with a mostly male audience.

Todobebé, a producer of multimedia Spanish-language pregnancy and parenting content, and Rayo, Harper Collins Hispanic focused imprint, will publish a parenting guide for Hispanics focused on babies from birth to 12 months.

Ambassador Yellow Pages, a New York Yellow Page publisher, will launch a Spanish stand-alone directory in Manhattan in July called Nuestra Guia. Ambassador's Nuestra Guia is slated for publication in July. The 128-page magazine will include articles on such notables as actor John Leguizamo and former Miss Universe / Miss Puerto Rico Denise Quiñones. Ambassador has already published a bilingual directory in the Bronx. The company is readying the launch of the Spanish-only Manhattan Nuestra Guia, which will include a How To/Where To magazaine section, Eñe. Our Spanish-only directory, with its Magazine, Eñe, will allow this community to have broad access to information about Manhattan, including sections on child care, health, insurance, immigration, law, the work place, and lifestyle. The Paginas Amarillas section will include a complete listing base of businesses in Manhattan” , says Kathy Hipple, Ambassador's CEO.
“We understand that New York City's Hispanic community represents a rich coming together of individuals with distinct backgrounds,” noted Kathy Hipple, Ambassador's CEO.