CDC Exploring Custom Publishing Options

The Center for Disease Control (CDC) is exploring different custom publishing options to reach Hispanics. Sources at San Antonio, TX, based Media Rare, CDC's national advertising agency, tell Portada®. The CDC is trying to reach Hispanic parents with children of a certain age. Crucial to the CDC's choice is the way the publication will be distributed (customized geography, zoning abilities -e.g. certain cities in Texas and Arizona-, database management skills, etc…).

An increasing number of brands are looking into custom publishing as a way to deliver their message to a sub-segment of the Hispanic market. San Antonio, TX, based Media Rare is also evaluating to use custom publishing to leverage the brand of an auto-insurance client to Hispanics of a particular level of acculturation. The ideal vehicle would be a product that is geared to Hispanics that have been in the country for a couple of years.